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Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organizations based on the author’s marketing courses and studies on Australian academic librarians’ perceptions of marketing services and resources.
The book covers such themes as marketing concepts, effective techniques for determining clients’ needs and wants, segmentation, positioning, targeting, branding, and marketing research, implementation and evaluation.
It provides administrators, practitioners, instructors and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.
This book is suitable for those who are involved in marketing services and resources in any library setting, archives, records management or museums.