What is YOUR Journal’s Content Innovation?
Elsevier’s Content Innovation portfolio offers a range of options when it comes to enriching the content of your published research
By IJsbrand Jan Aalbersberg | Senior Vice President, Journal & Content Technology, Elsevier Posted on 12 March 2012
Today’s research increasingly uses electronic tools to generate and capture its output, in many more formats than just text and images. In order to meet this change in behavior of the academic community and use these tools and data in research communication as well, we need to adapt and improve the research article. This is what Content Innovation at Elsevier is all about.
The ongoing Article of the Future project set Elsevier’s online article redesign in motion, and developed an infrastructure to implement discipline-specific Content Innovation applications. Today’s article experience on SciVerse ScienceDirect means easier reading and navigation, including applications that enrich the publication with interactive content and additional contextual information.
We’ve already added various discipline-specific apps like including and presenting chemistry MOL files, providing fully annotated and interactive geographical maps, and a fully interactive Protein Viewer. However, what we’d like to know from you is:
What Content Innovation do YOU need to make YOUR journal more valuable?
To give you an idea of the sort of innovations already introduced, let's take a closer look at one of them: Google Maps.
Elsevier has recently rolled out support for Interactive Maps to 80+ journals in subject areas ranging from Archaeology to Social Economics, and from Oceanography to Earth Observations. Utilizing Google Maps, this application enriches online articles on SciVerse ScienceDirect with an interactive map that presents the author’s research data in a visual, easily accessible, and interactive manner. This helps the reader to quickly appreciate the relevance of the presented research, and to build a deeper understanding of the data through interactive exploration – all in the context of the research article.
The Interactive Map viewer works with KML files that are uploaded by the authors using the regular EES submission system. Because KML is a very common data format, authors can use a choice of their preferred Geographic Information System applications software to create these files. Elsevier will then generate interactive maps from the submitted KML files and include these in the online article.
More information and instructions are available on elsevier.com/googlemaps
Check out our website for inspiration, and work with us in developing the discipline-specific Content Innovation for YOUR journal. All discussions and suggestions are welcome and can be passed on to your publishing contact.