New Kudos service helps researchers boost their visibility and impact
Researchers are increasingly evaluated not only by the number of articles they have published but also by their impact. Discover some of the channels we have available to help you promote your published article
By Dr. Inez van Korlaar Posted on 1 May 2014
Traditionally, the impact of publications is measured by citations. However, not only does it take a while for citations to begin accumulating, they also provide a limited picture of an article's reach. For that reason, other metrics – such as readership figures, social media mentions, and captures and shares on academic networks – are proving increasingly popular. And the result is that you as authors are required to play an ever more active role in making sure your work receives the attention it deserves.
That is where a new service called Kudos comes in.
What is Kudos?
In the words of its founders, Kudos was developed to help researchers, their institutions and funders "measure, monitor and maximize" the visibility and impact of their published articles. It does this by focusing on three core principles:
- Readers are increasingly struggling to filter the growing quantity of published research.
- Information that supports the ability of users to filter their searches – such as lay summaries and impact statements – often exists but is not made public.
- Authors are in the best position to increase the awareness and impact of their work, but they don't always know how.
Kudos provides a platform for:
- Assembling and creating information to help search filtering.
- Sharing information to drive discovery.
- Measuring and monitoring the effect of both activities.
Philip Gale, Professor of Supramolecular Chemistry and Head of the School of Chemistry at the University of Southampton, has been involved in the project pilot and has found the service really useful. He said: "It not only helps me improve the visibility of my papers, by highlighting them to my social network, but also provides a way of widening the audience for the work by linking a lay summary of the work to the paper."
After a successful alpha release phase in partnership with AIP Publishing, the Royal Society of Chemistry and Taylor & Francis, Kudos is ready to take the next step and has signed up additional publishers, including Elsevier, for their beta phase. During this beta phase, which runs from April–December this year, we will test the tool with 22 journals.
Elsevier journals participating in the Kudos initiative are:
American Heart Journal
Evolution and Human Behavior
|Journal of Research in Personality|
Journal of Molecular Biology
The Journal of the Economics of Ageing
|Journal of Archaeological Science|
Journal of Consumer Psychology
|Science of the Total Environment|
Leukemia Research Reports
|Journal of Human Evolution|
|Fertility and Sterility|
Journal of Functional Foods
|Journal of Adolescent Health|
How Kudos works
Following publication of their articles, authors from participating journals will receive an email asking them to log on to the Kudos platform. On the platform, they will be led through various steps that prompt them to explain their article; add context via links to other content such as images and data; and share their article via social networks and email.
The Kudos platform, which is free for authors, allows authors to see the effect of their actions on altmetrics (via Altmetric.com) and data about the usage of their article on Elsevier's ScienceDirect.
The alpha pilot site for Kudos was launched in September last year and during the three-month pilot period more than 5,500 authors registered. They have claimed articles, enhanced them with additional metadata (such as a short title and lay summary) and links to related resources, and shared them via email and social networks, which has led to increased usage of those articles.
During the beta phase, Kudos is working with a much wider group of publishers, articles and authors, which will enable them to undertake more rigorous analysis of the effectiveness of the service, and to explore variables such as subscription versus open access.
Inez van Korlaar (@InezvKorlaar) joined Elsevier in 2006. After three years in publishing, she moved to the marketing communications department of STM Journals where she is now Director of Project Management. In her current role she is responsible for global marketing communication projects, which includes outreach to researchers in their role as an author. She has a PhD in health psychology from Leiden University in The Netherlands and is based in Amsterdam.