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Journal marketing in a nutshell: introducing the editor's marketing dashboard

Innovative new service provides a single digital overview of your journal’s marketing activities, with results

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© istockphoto.com/Trifonenko

We know that when authors are seeking the right home for their research, finding a journal with a strong profile and reputation is key. While for you as editor, attracting sufficient high-quality submissions is crucial.

That’s why our publishing and marketing teams work closely with you to maximize the visibility of your journal and the research it contains. We do this by delivering data-driven online, digital, and print promotion campaigns and forging new networks at conferences and events worldwide.

Now, drawing on the latest technology, we have created a personalized, digital dashboard where you can easily see the results and impact of these campaigns. This new and unique service - the editor’s marketing dashboard - tracks and captures data from multiple Elsevier systems to create a single and powerful overview for your journal.

The dashboard is currently being piloted with a handful of journal editors with the goal of onboarding further journals throughout 2018.

Accessing the editor’s marketing dashboard

  • Once the dashboard has been created for your journal, you will receive an email from your Marketing Communications Manager containing a bespoke URL.
  • Clicking on that link will take you through to the dashboard. There you can view the marketing activities undertaken for your journal over the past 12 months.
  • The link is valid for six months from the date you receive the email.
  • A new email and link will be sent to you annually.

What you will find on your dashboard

Editor dashboard main screen image

Once you are on the dashboard homepage, you can navigate using the five orange objective categories or the tabs at the top of the page.

The dashboard’s intuitive design means navigation is easy. Each marketing activity for your journal has been assigned an objective, for example “attract submissions” or “increase downloads and citations”. Clicking on an objective button opens the corresponding page. Here you will find useful visuals, as well as a list of all relevant activities and their outcomes. Because we pull the data from multiple sources, we can show the impact of campaigns on everything from web traffic and content usage to submissions.

Editor dashboard visitors image

Clicking on the “raise awareness and image” objective takes you through to a more detailed information page. We use search engine optimization (SEO) techniques to secure the highest ranking for your journal homepage, improving the findability of the content and attracting new authors and readers. In this image, you can see the impact marketing activities have had on Journal X’s homepage.

Editor dashboard submissions image

High-quality submissions are the lifeblood of any successful journal. Clicking on the “attract submissions” option reveals the campaigns undertaken to drive authors to your journal, and the impact of those campaigns. The graph also allows you to track submissions by month.

Throughout the site, we’ve focused on combining content with technology; for example, hovering over many of the graphics opens dialogue boxes which give you helpful facts and figures.

Editor dashboard details box imageEditor dashboard info box image

Clicking on the little “i” icons provides more detail on the item you are currently viewing.

“This is a new phase in our reporting on marketing to editors, with a much more attractive interface and a clearer focus on objectives, activities and results” commented Erik Rovers, Vice-President STM Journals Marketing, Elsevier.

The new editor dashboard system is a convenient and comprehensive way to track the marketing activities for your journal. We hope that you will find it useful and we look forward to hearing your feedback and continuing to deliver high quality reporting and insights which complement your role and objectives.

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