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How NHS 24 and Elsevier are turning uncertainty into confident, clinically safe decisions

Across healthcare, research and innovation, professionals are being asked to make faster decisions while navigating growing complexity, rising information volume and higher expectations around trust and accountability.

NHS 24’s transformation shows how trusted decision support can help teams move from uncertainty to confidence — supporting safer, more consistent decisions when it matters most.

The future we build could depend on research we don’t read

Policy is meant to be shaped by evidence. But what happens when the most relevant research never reaches decision-makers?

New research supported by Elsevier datasets suggests that roughly two-thirds of highly policy-relevant science may go uncited — not because it lacks quality, but because it remains invisible. As AI becomes part of how evidence is found and synthesized, trusted sources, transparency and broader visibility are becoming essential to better decisions.

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