Solving Today’s Innovation Puzzle
What will drive the chemical industry in advanced economies? How does the chemical industry add value for customers and what does it mean for new product development? Product and process innovation opens new markets, reduces waste and drives revenue. Not surprisingly, companies in the chemical industry are increasingly putting innovation on the top of their list of priorities.
But while innovation is essential for growth and staying ahead of the competition, getting the most out of these innovation efforts isn't easy. Understanding the market and translating that into product innovation is a critical need and having the right information tools helps drive efficiency across the innovation chain.
This article, published by ICIS, explores the information challenges facing chemical companies, presenting insight from industry experts across the chemical industry.
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