Elsevier Publishes Molecular Biology as Enhanced ePub3 Book

Enhanced ebook showcases Apple iBook functionality by combining self-testing digital widgets and high-quality primary research materials

Waltham, MA, July 17, 2013

Elsevier, a world-leading provider of scientific, technical and medical information products and services, today announced the publication of the second edition of Molecular Biology, as an enhanced ePub3 book, available from Apple's iBooks and VitalSource.

Written by David Clark and Nanette Pazdernik and originally published in 2012, the new version of Molecular Biology is a transformation of traditional print textbook and reference content into a multidimensional digital format that is interactive, engaging and dynamic. It eliminates the need for students, researchers and professors to access content across multiple platforms and resources, bringing all the requisite learning tools – associated sites, online databases, journals, and supplementary material – under one roof for optimal use.

Molecular Biology
, winner of a 2013 Texty award from the Text and Academic Authors Association, reflects the significant increase in the understanding of the molecular foundations of genetics. The book introduces basic concepts of how living organisms function at a molecular level and the technological advances that support the understanding of this, followed by more specific applications. Molecular Biology is published under the Academic Cell imprint, the result of collaboration between Academic Press books and Cell Press journals, combining primary research journal content with foundational book content.

The enhanced ePub3 version of Molecular Biology showcases Apple’s iBook functionality by combining self-testing digital widgets and high-quality primary research materials, all available offline and off-network. The interactive digital learning tools are designed to serve the needs of students, researchers and professors, and include:

  • 32 animations that bring abstract and complex concepts to life within the pages of the book;
  • 36 “hot spot” interactive learning widgets where the reader is prompted to select the area of the figure described by a keyword using the touch screen;
  • 48 “drag and drop” widgets to test knowledge of elements within a figure by dragging the appropriate label to the segment on the screen that it describes;
  • 62 Cell Press journal articles that correspond with chapters in the text.

In addition to the enhanced ePub3 book, Elsevier recently published several titles in the areas of life sciences under the Academic Press and Academic Cell imprints, including:

The Dictionary of Cell & Molecular Biology by John Lackie

Handbook of Systems Biology by Marian Walhout, Marc Vidal and Job Dekker

Translational Neuroimaging: Tools for CNS Drug Discovery, Development and Treatment by Robert McArthur

Molecular Biology (traditional print and ebook) by David Clark and Nanette Pazdernik

All of the books listed above are available through the Elsevier Store or can be found on ScienceDirect, a full-text scientific database offering journal articles and book chapters from more than 2,500 peer-reviewed journals and more than 11,000 books.


Note to Editors
The books are available to credentialed journalists upon request; contact Michelle McMahon at +1 781 663 2268 or m.mcmahon.1@elsevier.com to request a review copy or to schedule an interview with an author.

About Elsevier
Elsevier is a global information analytics business that helps scientists and clinicians to find new answers, reshape human knowledge, and tackle the most urgent human crises. For 140 years, we have partnered with the research world to curate and verify scientific knowledge. Today, we’re committed to bringing that rigor to a new generation of platforms. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, 39,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com

Media contact
Michelle McMahon
Publicity Manager, Science & Technology Books
+1 781 663 2268