Elsevier Extends Content Offering to Entertainment Technology Professionals
Elsevier integrates Digital Video, Embedded Systems and Telecommmunications Book titles from CMP Technology
Burlington, MA, August 21st, 2006 – Elsevier is pleased to announce the purchase of the Digital Video, Embedded Systems and Telecommunications book titles from CMP Technology, a division of CMP Media LLC, a wholly-owned subsidiary of UK-based United Business Media plc. Included in the purchase are trademark licensing and co-marketing partnerships which will allow broader distribution of information to entertainment technology professionals around the globe.
CMP Technology’s books and authors, together with the licensing and co-marketing ties with DV Magazine, give Elsevier’s Focal Press a strong foothold with this young, rapidly growing professional and consumer audience. Elsevier’s Newnes imprint, already the leading publisher of books for embedded systems design engineers, also gains a number of seminal titles and access to this information-hungry technology sector.
"It's great to join forces with Elsevier’s Focal Press. The synergy between DV magazine and Focal Press is very powerful, and we're excited by the opportunity to serve the information needs of the video market with the expanded reach afforded by this new relationship," said Dominic Milano, Editor-in-Chief of DV magazine. "I think our readers will be pleased."
“In today’s rapidly changing information environment, Elsevier must continue to create and acquire world-class content which best meets the information needs of our customers,’’ said Jim DeWolf, Vice President, Publishing, Science & Technology Books, Elsevier. “The CMP Technology books are an important complement to Elsevier’s already outstanding portfolio in this area. We want to expand the delivery of cutting edge information where it is needed most—in the hands of technology professionals.’’
About CMP Technology
CMP Technology is the USA's leading high tech B2B media company, providing marketing solutions for the global technology industry. Through its market-leading portfolio of trusted information brands, CMP Technology has earned the confidence of more technology professionals than any other media company. As a result, CMP Technology is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. For more information, go to www.cmp.com.
Elsevier is a global information analytics business that helps institutions and professionals advance healthcare, open science and improve performance for the benefit of humanity. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support and professional education, including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 38,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries. www.elsevier.com