Gold Standard/Elsevier Promotes Medication Safety and Compliance via New MEDcounselor Languages with Consumer Medication Information in 12 Foreign Languages

MEDcounselor languages improves communications with low-English proficiency patients, ensures provider compliance with Language Access Services (LAS) requirements

Tampa, FL – August 23, 2010Gold Standard/Elsevier, a leading developer of drug information and medication management solutions, announced today the launch of MEDcounselor Languages, a module that provides trusted MEDcounselor consumer medication information in 12 foreign languages. The new MEDcounselor Languages will enable healthcare providers to help non-English speaking patients better understand their drug therapy, take their medications safely, and avoid potentially harmful errors.

Based on state regulations and customer requests, the new languages offered within MEDcounselor Languages include Arabic, Bengali, Chinese, Creole (Haitian), French, Japanese, Italian, Korean, Polish, Russian, Tagalog and Vietnamese - along with currently available Spanish and English. Additional languages will be available in 2011.

“MEDcounselor Languages help pharmacies and health systems meet the needs of culturally diverse populations while fulfilling government requirements and meaningful use criteria for Language Access Services,” said Marianne Messer, President of Gold Standard. “By employing the power of MEDcounselor Languages, providers can enhance the care they provide, promote medication knowledge, compliance and safety, and help patients and their families to achieve better personal healthcare management.”

Providers can experience MEDcounselor Languages by joining representatives from Gold Standard (booth #514) at the National Association of Chain Drug Stores’ Pharmacy and Technology Conference (NACDS), Aug. 28-31, 2010, in San Diego, California.

MEDcounselor Languages are available as an added module to Gold Standard’s Clinical Pharmacology, a point-of-care drug reference, and Alchemy, an integrated drug database and decision support engine.

MEDcounselor Languages offers peer-reviewed content on the most frequently used U.S. prescription and over-the-counter drugs (such as medication uses, interactions and side effects), printable patient handouts, and compliance with national standards for Consumer Medication Information (CMI).

For more information on MEDcounselor Languages and related modules, please call +1 866-417-9150 or email


About Gold Standard/Elsevier
Based in Tampa, FL, Gold Standard/Elsevier uses innovative technologies to provide a complete suite of drug information and decision support solutions. With a tenacious commitment to product quality, Gold Standard/Elsevier solutions empower healthcare organizations, professionals and consumers to meet the most pressing healthcare challenges, improve patient safety and ensure optimal outcomes. To learn more about Gold Standard/Elsevier, visit

About Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Research Intelligence and ClinicalKey— and publishes over 2,500 journals, including The Lancet and Cell, and more than 35,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries.

Media Contact 
Tom Reller
Vice President of Global Relations, Elsevier
+1 212.462.1912