Excerpta Medica and Elsevier Interactive Solutions Merge Into One Integrated Provider
Health care organizations seeking effective marketing and education solutions now have a single source -- Excerpta Medica -- for compelling, integrated online and offline communication
Bridgewater, NJ, October 12, 2007 - Excerpta Medica, an Elsevier business that has delivered medical communications for over six decades, has merged with corporate sibling Elsevier Interactive Solutions (EIS), an award-winning interactive health communications agency with more than a decade's experience creating online marketing and educational programs for leading healthcare brands. Excerpta Medica will now be able to offer customers in the pharmaceutical and biotechnology industries a full range of comprehensive, turn-key communication solutions that combine important and timely clinical content with innovative online tools.
"As the online channel becomes increasingly important to our clients, we can now provide them with seamless access to a proven pioneer in interactive health care marketing," says Greg Samios, President of Excerpta Medica. "Health care organizations now have a choice: juggle work amongst several agencies for integrated campaigns, or work with us and benefit from the time- and cost-savings of having all the services they need in one organization."
To reflect the merger, EIS has changed its name to Excerpta Medica Interactive and will operate as a division of Excerpta Medica. Excerpta Medica Interactive will service clients globally from its offices in Toronto.
About Excerpta Medica
Excerpta Medica, an Elsevier business, is a global communications company that services health care clients in the areas of medical education, medical communications, publication planning, and interactive solutions. Excerpta Medica brings an experienced team of professionals from pharmaceuticals, health care, medical publishing and online marketing to deliver scientific and creative solutions. Excerpta Medica has offices in the US, The Netherlands, and Canada.
Elsevier is a global information analytics business that helps institutions and professionals advance healthcare, open science and improve performance for the benefit of humanity. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support and professional education, including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 38,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries. www.elsevier.com
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