Elsevier Selects BrainTrack Directory as Supplier of College Data

Will use BrainTrack's college campus data to enhance Elsevier Evolve website registrations

St. Louis, MO, 8 December 2009– Elsevier Inc., the leading global publisher of scientific, technical and medical information products and services, and BrainTrack, the widely referenced higher-education directory, announced today the selection of BrainTrack as supplier of US and Canadian college data for Elsevier's Evolve® online learning solutions. Elsevier will use data from BrainTrack's US college directory and Canadian College Directory to provide an up-to-date and comprehensive dataset of college and university information for its Evolve website.

"Incorporating BrainTrack's comprehensive information on thousands of college locations into Evolve's website improves accuracy of registration data and enhances the overall experience for our thousands of student and faculty users throughout the US and Canada," said Greg Flesher, Vice President of Academic e-Learning with Elsevier. "The data will also assist in providing consistent school information across various Evolve linked applications. We identified BrainTrack as a highly regarded worldwide directory of college and university information and then selected them because of their expertise in gathering detailed school data from multiple sources and in maintaining that data as school locations change."

Added Eric Enge, President of BrainTrack's publisher, Futuremeld LLC, "Embedding BrainTrack as a data source for college campus information into Elsevier’s Evolve website demonstrates the value our ongoing higher-education research can provide. We are pleased that Elsevier, a leader in delivering innovative online solutions for faculty and students across health sciences, has selected us as a trusted source of college data and look forward to working with them on an ongoing basis."

Elsevier’s Evolve brand of online learning solutions serves nursing and health professions faculty and students, providing textbook ancillary materials, courses, e-books, simulations, testing, remediation, and more. Each Evolve product is designed to work together as part of a Learning System, taking users from course preparation, through teaching, testing, remediation, and program completion. Entirely customizable, the Evolve solution caters to all experience levels.

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About BrainTrackOnline since 1996, BrainTrack is a worldwide university and college directory that lists more than 10,000 higher-education institutions in over 190 countries. The site helps visitors make academic and career decisions through its content, including thousands of original and detailed school profiles, guides to US colleges by career and religion, and articles on topics such as financial aid, accreditation, and international studies. BrainTrack is referenced by thousands of sites, including major universities, libraries, government agencies, and publications. BrainTrack is produced and maintained by Futuremeld LLC.

About Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Research Intelligence and ClinicalKey— and publishes over 2,500 journals, including The Lancet and Cell, and more than 35,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries. www.elsevier.com

Media Contact:
Tom Reller
Elsevier
+1 215 239 3508
t.reller@elsevier.com