Senseasia 2018


Dr. Siriporn Pipatsattayanuwong, InnoFresh Co., Ltd, Thailand

Talk Title: Using sensory science in industry: Triggers and barriers

Dr. Siriporn Pipatsattayanuwong Chua

Dr. Siriporn is a Director of InnoFresh, Co., Ltd.  InnoFresh produces various types of sauces, seasonings, and dressing products for food service and industry sectors.

Dr. Siriporn had her Ph.D. in Sensory Science at Oregon State University and worked as a post graduate fellow at Psychophysics Laboratory, UC Davis.  She started her career as an Applied Consumer Scientist at Unilever Research, Colworth House, UK, before taking a Consumer Insight Manager position at Unilever Thai Holdings, Thailand.  In 2003, she set up her own business as a food manufacturer.  She had broad experiences in Sensory Science, Consumer Research, and product development, including running food manufacturing business.