Biometrics 2016


Paul Trueman, SVP, Global Enterprise Risk and Security, MasterCard, UK

Paul Trueman

Paul Trueman is responsible for the advancement of global product solutions around safety and security for MasterCard. He works directly with the technical teams on fraud solutions and authentication, as well as leadership and consumer experience.

In 2015, he led the development of the ‘Selfie Pay’ story evolving the Identity Check brand proposition for global rollout.

Paul joined MasterCard in 2011 as Head of Marketing UK & Ireland, successfully leading the launch of Priceless London. He has been consistently named in the Top 100 most influential marketers 2012-2015.

Prior to MasterCard Paul has held senior positions in marketing, innovation and strategy development in global and regional roles across diverse sectors including electronics with LG Electronics and FMCG with both Mars and Cadbury Schweppes plc.