ProspectoRx: Keeping a Competitive Eye on the Market - Actos Case Study
First-to-file generic manufacturer adjusts price within 10 minutes of new competitor price published in ProspectoRx. Competition is fierce in generic pharmaceutical manufacturing and pricing strategy is the single greatest component to success. To ensure that a manufacturer’s products remain competitive, the organization must react to new entrants and pricing changes as quickly as possible. And to do that they must have the latest pricing information with updates that send alerts about important changes as they happen.
This case study is an example of how quickly generic manufacturers moved in order to sustain profitability for their products with the help of ProspectoRx, a real-time drug pricing and analysis tool for pharmaceutical manufacturers.
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