Elsevier Brings Latest Book Title, ChemApps: Strategic Applications of Named Reactions in Organic Synthesis (SANROS), to the App Store

App for iPhone and iPod touch provides researchers, students and practicing chemists with trusted data and unique search and filter functions

Waltham, MA, April 26, 2012 – Elsevier, a world-leading provider of scientific, technical and medical information products and services, today announced the release of ChemApps: Strategic Applications of Named Reactions in Organic Synthesis (SANROS), the second in a new series of apps for iPhone, iPod touch, or iPad based on Elsevier books. The first title, NeuroApps: MRI Atlas of Human White Matter, is also available on the App Store.

Created from the best-selling Strategic Applications of Named Reactions in Organic Synthesis by László Kürti and Barbara Czakó, ChemApps: SANROS provides organic chemists with time-saving information about chemical reactions from a trusted source, along with unique search and filter functions.

“We’re honored to adapt Kürti’s and Czakó’s indispensable print reference for the iPhone and iPod touch,” said Suzanne BeDell, Managing Director, Science and Technology Books, Elsevier. “With this new app, busy researchers, students and practicing chemists will be able to effortlessly solve a problem on the go – in the lab or in the field – when the full reference book isn’t at hand.” 

ChemApps: SANROS, available exclusively on the App Store, enables professional organic chemists to search and examine the chemical transformations extracted from the book using new interactive features:

  • The ability to search and filter 250 reactions by type, category, name and functional group, enables users to find a reaction from a number of different starting points.
  • Each reaction page includes an overview, which includes a summary of the particular transformation the reaction performs; the mechanism, which reveals how the reaction works; applications, showing how the reaction is used in practice; and references for further reading.
  • A list of over 450 chemical abbreviations, showing the full name and structure (where relevant).
  • A handy bookmark feature that allows users to save a reaction for quick retrieval.

“ChemApps: SANROS is ideal for professionals in the field or those learning named processes as part of an undergraduate or graduate course,” said Laura Colantoni, Vice President of Science Publishing and Marketing for S&T Books, Elsevier.

The ChemApps: SANROS App is available for $9.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore. A free version, featuring 25 named reactions, is also available to download.

To watch the video trailer, please visit: http://www.youtube.com/watch?v=rqAcDeQULrU&feature=youtu.be

About Elsevier
Elsevier is a global information analytics business that helps scientists and clinicians to find new answers, reshape human knowledge, and tackle the most urgent human crises. For 140 years, we have partnered with the research world to curate and verify scientific knowledge. Today, we’re committed to bringing that rigor to a new generation of platforms. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, 39,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com

Media contact
Dan O'Connell
Elsevier Science & Technology Books
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