Gold Standard/Elsevier Launches MedCounselor Consumer Drug Information Modules

MedCounselor Helps Pharmacies and Healthcare Web Sites Attract and Retain Consumers Seeking Quality, Real-Time Medication Information

Tampa, FL, August 6, 2009 – Gold Standard/Elsevier, publisher of medication management solutions, announced today the launch of three MedCounselor consumer drug information modules for pharmacies and health information Web sites. MedCounselor educates consumers on how to take medications safely, assists in identifying unknown tablets or capsules and checks for drug interactions. The modules are indispensable in helping to increase consumer compliance to their drug regimens and avoid costly and sometimes deadly medication errors.

Developed from Gold Standard/Elsevier's award-winning drug information and medication management content for health professionals, MedCounselor provides evidence-based, easily understandable consumer medication information.

"Pharmacies and health Web sites are on the front lines of healthcare, serving as accessible and familiar resources for consumers who want fast, accurate answers to their health questions," said Karl Matuszewski, MS, PharmD, Vice President and Editor-in-Chief at Gold Standard/Elsevier. "The sound, timely and useful information available through MedCounselor makes it a trusted resource that consumers will return to often for medication guidance and support.”

MedCounselor's modules include:

  • Drug Information: Updated “live”; covers need-to-know instructions for all commonly prescribed U.S. prescription drugs, plus hard-to-find information on herbals, vitamins and over-the-counter (OTC) products.
  • Drug Interactions: Screens for interactions between prescription, OTC, herbal and nutritional products, as well as caffeine, food, tobacco and alcohol; severity rankings help to prioritize the alerts.
  • Drug IDentifier: Assists consumers in identifying unknown tablets and capsules; allows for search by marking/imprint, shape and color; results include product descriptions and full-color drug images.

MedCounselor also offers a new “Toolkit” which enables better integration with the client’s existing content; clients can integrate searching and/or link to Drug Information directly from their own Web sites and applications.

Gold Standard/Elsevier will demonstrate these new MedCounselor modules at the NACDS Pharmacy & Technology Conference, August 8-11, 2009, in Boston, Booth #1166.

For more information on MedCounselor, please call 800-375-0943 or email

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About Gold Standard Based in Tampa, FL, Gold Standard/ELSEVIER uses innovative technologies to provide a complete suite of drug information and decision support solutions. With a tenacious commitment to product quality, Gold Standard/ELSEVIER solutions empower healthcare organizations, professionals and consumers to meet the most pressing healthcare challenges, improve patient safety and ensure optimal outcomes. To learn more about Gold Standard/ELSEVIER, visit

About Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Research Intelligence and ClinicalKey— and publishes over 2,500 journals, including The Lancet and Cell, and more than 35,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries.

Media Contact:
Tom Reller
+1 212 462 1912