Elsevier Partners with Communispace to Launch Global Online Community
Amsterdam, 25 March 2009 – Elsevier, the leading publisher of scientific, technical and medical information products and services, today announced the launch of Innovation Explorers, an online community of 300 researchers from 69 countries. Through online activities ranging from facilitated chats to one-on-one interviews, the members will help Elsevier identify, design and deliver relevant products and services that resonate with and inspire research scientists around the world.
Communispace, which has created more than 325 online communities for the world’s largest brands, kicked-off the Elsevier community in November 2008 and is now actively leading member activity and the delivery of insights. Through ongoing discussions with members and facilitated activities, Elsevier hopes to better understand the challenges and unmet needs of researchers, gaining deeper insight into the pressing issues within the research community. Elsevier has already begun involving the community in developing new products that more precisely match the needs of researchers, from the early ideation phase to usability testing of prototypes.
"As a company, we’re committed to finding new innovative ways to better involve our users and buyers in our business, while providing them a global platform to engage with one another," said Jay Katzen, Managing Director Academic and Government Products. “During a time when resources are scarce and global collaboration is critical to achieving scientific breakthroughs, our goal for Innovation Explorers is to discover, in partnership with the researchers themselves, how Elsevier can help improve their research outcomes."
Innovation Explorers enables a select group of top scientists to interact and engage with colleagues from around the globe and across a broad range of fields of study. These interactions offer Elsevier an unprecedented opportunity to listen to and learn from researchers as they communicate with one another.
In December 2008, Elsevier added librarians to the Innovation Explorers community, facilitating interactions among 150 librarians from 40 different countries. Librarians are an important partner, alongside researchers, in designing the research library of the future. These members participate in unique activities with fellow librarians as well as in joint activities with members of the researcher group.
“Although the community is relatively new, we’re excited about the active level of participation and the richness of member dialogue we’ve seen so far,” commented Diane Hessan, CEO of Communispace. “The geographic diversity of this community, with members from 69 countries, makes this an especially interesting initiative, and we look forward to seeing the unique insights that arise from this unprecedented global effort.”
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Communispace Corporation is the leader in building, managing and facilitating private branded communities that deliver the voice of the customer and enable businesses to generate continuous insights, drive faster innovation, and build loyalty. Founded in 1999, the company has created more than 325 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta and San Remo, Italy.
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Research Intelligence and ClinicalKey— and publishes over 2,500 journals, including The Lancet and Cell, and more than 35,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries. www.elsevier.com