Elsevier Acquires Media Monitoring Company Newsflo
Integration of media monitoring
capabilities to help researchers and academic institutions measure impact of
Integration of media monitoring capabilities to help researchers and academic institutions measure impact of their work
Elsevier, a world-leading provider of scientific, technical and medical information products and services, announced today the acquisition of Newsflo, a London-based company that helps researchers and academic institutions to measure the wider impact of their work by tracking and analyzing media coverage of their publications and findings.
Currently Newsflo tracks over 55,000 English-speaking global media sources and has the technology and network to expand to non-English language media. Newsflo applies this intelligence to mine emerging trends in the academic sector and to provide relevant media alerts. The Newsflo media monitoring capability will be integrated in the profiles of researchers using the Mendeley platform, providing individually customized evidence of societal impact of their research through media mentions. Through the ongoing integration of Mendeley with Elsevier's existing platforms, Newsflo's media monitoring feature will become an integrated part of the workflow of researchers publishing with Elsevier, along with tools such as the Article Recommender.
Olivier Dumon, Managing Director of Research Application and Platforms at Elsevier, said, "The demonstration of societal impact is increasingly important for researchers and research departments across many areas, including the ability to secure funding and attract students. Through this acquisition we will acquire not only the technology to enable this, but also the expertise of the two founders, who will be great assets to Elsevier in further advancing our portfolio of innovative tools to support institutional leaders and researchers' workflows and careers."
Newsflo will join Elsevier's new technology center in London, the location for Elsevier Big Data analytics, Mendeley and ScienceDirect. Newsflo Co-Founder Ben Kaube said, "Joining Elsevier allows us to scale up our operation so that we can make a truly substantial impact. Our mission is to help institutions and researchers to showcase the value of their research. It's exciting to now be able to serve millions of researchers every day, helping them to stay informed about media interest in their work and develop their profiles."
The acquisition is effective immediately and financial terms of the transaction are not being disclosed.
Founded in 2012 by Imperial College London physicists, Newsflo monitors and analyses the media impact of individual research papers, researchers and institutions. Developed with leading UK universities, the technology caters to the needs of both researchers and institutions looking to track the media reach of their work. www.newsflo.net
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Research Intelligence and ClinicalKey— and publishes over 2,500 journals, including The Lancet and Cell, and more than 35,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries. www.elsevier.com
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