Excerpta Medica Helps Pharma Companies Fulfill 2009 Pharma Guidelines with Elsevier’s Physician and Patient Educational Content

Gray’s Anatomy, Netter’s and Other Leading Medical Texts are Transformed into Patient Information Material

New York, NY, Sept. 18, 2008 – Excerpta Medica, an Elsevier company providing strategic medical communications,announced today that it will offer pharmaceutical and biotechnology companies new medically relevant products customized from various well-known Elsevier brands developed in response to recent changes made in the Pharmaceutical Research and Manufacturers Association’s code on interactions with healthcare providers. Slated to go into effect in January 2009, the code recommends physician-mediated patient education over more traditional approaches such as meeting sponsorships, promotional giveaways or meals.

Elsevier is the world’s leading publisher of scientific, technical and medical information products and services. Its highly respected medical brands include Gray’s Anatomy, MD Consult and The Atlas of Human Anatomy by Frank H. Netter, MD.

“The most recent changes in the PhRMA code reinforce Elsevier’s mission to support physicians with the kind of information and education they can trust and enthusiastically share with their patients,” says Greg Samios, President of Excerpta Medica. “By delivering the right information to the right physician at the right time, these products will help physicians change patients’ attitudes, beliefs and behaviors.”

Excerpta Medica’s educational products cover a wide variety of timely health and medical topics and therapeutic areas—from primary care and cardiology to oncology, rheumatology and respiratory diseases to name a few. Educational media include handheld pocket educators, 3-D models, flash cards, flip and wall charts, patient handouts and checklists, plus interactive and web-based programs, including iPod® and iPhone® offerings. For example, physicians can educate patients with migraines about their causes and provide tips on preventing them with Elsevier’s “Migraine” Netter wall chart and supporting print and electronic materials.

In addition to benefiting from Elsevier’s experience in health and medical publishing, pharmaceutical companies will appreciate Excerpta Medica’s ability to customize and brand physician and patient educational materials while meeting the needs of just about any physician practice—no matter what its size, specialty or location—while still being fully PhRMA compliant.

For more information contact Julie Artim of Excerpta Medica at J.Artim@Elsevier.com or 908-547-2094, or visit www.excerptamedica.com.


About Excerpta Medica
Excerpta Medica, an Elsevier business, is a global communications company servicing health care clients in the areas of medical education, medical communications, publication planning and interactive solutions. Excerpta Medica’s experienced team of professionals with expertise in pharmaceuticals, health care, and medical publishing work to deliver scientific and creative solutions to suit our clients needs. Excerpta Medica has offices in the US (Bridgewater, NJ), Canada (Toronto), and The Netherlands (Amsterdam).

About Elsevier
Elsevier is a global information analytics business that helps scientists and clinicians to find new answers, reshape human knowledge, and tackle the most urgent human crises. For 140 years, we have partnered with the research world to curate and verify scientific knowledge. Today, we’re committed to bringing that rigor to a new generation of platforms. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, 39,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com

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Tom Reller
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