In the second chapter of our Journeys of Perseverance series, we introduce you to Renata Petrevska Nechkoska. Renata is an early career researcher from Macedonia who is pursuing joint doctoral studies at the University St. Clement Ohridski, Bitola, Macedonia and at Ghent University in Belgium. Renata describes herself as a professional who is trying to put all of her diverse and multidisciplinary experience and knowledge to work in improving both academia and real life.
Renata’s research journey began after a 10-year career in the business world. During her time at a fast-paced international financial institution in Macedonia, Renata experienced difficulties in tactical management, both related to managerial and information systems support. These struggles inspired her to envision research on tactical management based on adaptive techniques and information system requirements that any business manager could use, especially those in unpredictable and dynamic environments. “Denica” (“Деница”) is the name of her method. In Macedonian, it means “the morning star” ― symbolizing tactics as the first light to shine.
A focus on tactical management
A focus on tactical management
With several years of professional experience in tactical management accomplished, Renata moved to academia to scientifically address the managerial and informational needs of businesses, already having an idea of what such support for a business manager could look like. Through her research with other practitioners in the business world, Renata uncovered that tactical management of information and resources has often been treated as part of operational management or ingested into strategic management. But Renata did not agree that tactics are ― nor should always be seen as ― a subset of operations or strategy.
As information and resource needs in business continue to evolve in our increasingly digital and interconnected world, Renata’s research seeks to redefine tactics by pointing out differences, as well as similarities, among tactical, strategic, operational and project management. She argues that tactics are unique: they should have a dedicated framework for the manager to think about and act on in specific, adaptable and responsive ways to achieve the best possible outcome for their business. From her research, Renata perseveres in developing a tactical management method that encompasses the complexity of the managed system within a business environment, as well as the dynamics ― in lieu of static rigidity ― that capture the current context of the managerial and informational needs. These factors then facilitate adaptability by utilizing so many “givens” while still accomplishing a purpose. Renata’s vision is that such a managerial method can be used broadly: from addressing global climate change to promoting sustainable economic development in countries like Macedonia and elsewhere; from advances in medicine to global co-evolution through business and even in a person’s private life.
Renata’s method is a modern adaptation of the sense-and-respond managerial framework first developed by Stephan H. Haeckel, former director of Strategic Studies at IBM’s Advanced Business Institute (now the IBM J. Watson Research Center). She enhances this strategic management framework toward tactical management, and develops components that complement it from socio-technical, risk management, visual and practical points-of-view.
You can read more about this seminal work in a book chapter entitled Managing Knowledge in Adaptive Enterprises, to which ScienceDirect is pleased to offer free access until July 21.
(Source: Knowledge Horizons: The Present and the Promise of Knowledge Management. Butterworth Heinemann, 2000, p.p. 287-305.)
Renata Petrevska Nechkoska hails from Bitola, Macedonia. She holds a bachelor's degree in economics and a master in e-business, both from the University St. Clement Ohridski, as well as a bank management vocational degree from the ProCredit Regional Academy for Eastern Europe (PCRAEE). Renata is currently finishing joint doctoral studies at the University St. Clement Ohridski and at Ghent University in Management and Management Information Systems. She will defend her thesis later this year.
In addition to her own studies, Renata lectures classes to undergraduate students in Change Management, Electronic Banking, Business Communication and Business Informatics. She also evaluates information and communication technology (ICT) disruptive innovation projects for the European Commission. Renata proudly serves as Ghent University Western Balkans Ambassador.
Renata has disseminated tactical management work at numerous conferences as well as through journal publications. At the 2016 Conference on Advanced Information Systems Engineering (CAiSE), she was invited to present her work “Identifying and Addressing Adaptability and Information System Requirements for Tactical Management” as a new forward-looking idea that identifies emerging trends. At the 8th European Conference on Information Systems Management (ECIME) in 2014, she won a Best Poster Award for “Tactical Management in Focus.”
Renata was awarded an Erasmus Mundus Action 2-Basileus IV Scholarship (2013-2014), funded by the European Commission for an academic exchange between 10 European Union universities and 10 institutions in the Western Balkans, which elevated her studies to double PhDs. Her managerial experience ranges from heading a human resources department to branch management to project coordination. Renata has diverse knowledge in computer programming, learning and content management systems, graphic design applications, and financial and customer relationship management systems. Along with her mother tongue of Macedonian, Renata speaks English, Serbian, Croatian and German.
Having two mentors, Prof. Dr. Gjorgji Manceski at the University St. Clement Ohridski and Prof. Dr. Geert Poels at Ghent University, have been profoundly influential on Renata and her studies, guiding and supporting her in persevering with her ambitious research development goals.
Connect with Renata Petrevska Nechkoska on Mendeley