The Lancet Makes Research More Accessible for Healthcare Professionals with New App for iPad


London, January 4, 2012 The Lancet, the world's leading independent general medical journal, today announced its first app for iPad is now available on the App Store. The Lancet App is an innovative article-based navigation app that makes it easier for healthcare professionals (HCPs) to find the information they need quickly and efficiently from the convenience of their iPad.

“In this new mobile and tablet age, you have to think about how a doctor seeks and uses the information they need,” explains Scott Virkler, SVP e-Products Global Medical Research, Elsevier Health Sciences. “iPad gave us the opportunity to rewrite the rules according to the needs of our readers and provide them a convenient solution. With this article-based navigation app, we’ve created an entirely new model that responds to our readers’ need to get to the articles they want, when they want."

The app gives subscribers convenient access to the latest articles published in The Lancet, The Lancet Oncology, The Lancet Neurology and The Lancet Infectious Diseases. Articles are sent to users and categorized by topic for an easy, at-a-glance overview. Users can annotate articles, share them with colleagues and create alerts and bookmark favorites. They can also search the journal database from the app and download articles for immediate or future use, either on or offline. 

The Lancet App is one of many apps Elsevier is developing for healthcare professionals. “We have an extensive, robust mobile app development program,” added Virkler. “Healthcare professionals are on the leading edge of this exciting new publishing medium."

The Lancet App is available for free from the App Store on iPad or at  www.itunes.com/appstore. Selected content is available for all viewers. Subscribers to The Lancent have access to all published content.


About Elsevier
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries. www.elsevier.com

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