Elsevier’s International Medical News Group (IMNG) Announces the Launch of Stat! The Podcast of Clinical Neurology News
IMNG uses new medium to provide professionals with customized medical news
Morristown, NJ, January 20, 2006 – IMNG, the leading publisher of specialty-specific medical newspapers for physicians, offers a new medium for delivering the news of medicine. “STAT!”, the weekly medical news podcast, offers articles from IMNG’s medical specialty newspapers presented in an entertaining and accessible audio format. With content tailored for specialty physicians and narrated by W. Campbell Douglass, MD, of Flow Productions, each STAT! podcast is loaded with over 20 minutes of compelling clinical information for physicians. “We are extremely excited to be working with IMNG in this new medium for providing professionals with customized medical news,” Douglass said.
Alan Imhoff, President of IMNG, states “IMNG is the global leader in medical news, and we are committed to providing our content in formats beyond print. Podcasts are an important new platform for medical news, enabling busy practitioners to access the information that they need from a mobile device such as an mp3 player, or from their desktop or laptop computer. We recognize physicians want choice and control over how they access information. We are offering them news they want, when they want it, and in the format they want.”
Advertising spots are available on STAT!, with sponsorship available by physician specialty. Neurology is the first specialty podcast series, launching in January 2006 with sole advertising sponsorship provided by Ortho-McNeil Neurologics, Inc. STAT! podcasts are hosted on www.medicalnewspodcast.com and available to physicians via IMNG publication websites.
IMNG is part of Elsevier and publishes ten medical newspapers covering news and meetings worldwide for physicians: Family Practice News, Internal Medicine News, Pediatric News, Ob.Gyn. News, Skin & Allergy News, Clinical Psychiatry News, Rheumatology News, Cardiology News, Clinical Neurology News, and Clinical Endocrinology News.
Elsevier is a global information analytics company that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a world-leading provider of information and analytics to professionals and business customers, in a wide range of industries. www.elsevier.com
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