OncologySTAT Publisher Monique Fayad to Discuss New Electronic Business Models at Scholarly Publishing Industry Seminar

Seminar takes place from November 12-14 in Washington, DC

New York, NY, November 8, 2007 – Monique Fayad, Senior Vice President and Publisher of OncologySTAT, willspeak at the Society of Scholarly Publishing's (SSP) Fall Educational Seminar on Wednesday, November 14. The SSP seminar takes place from November 12 – 14, at the American Geophysical Union in Washington, DC.

Ms. Fayad will appear as part of a panel titled ‘New Business Models for New (and Gently Used) Content’, scheduled from 8:30 AM – 12:00 PM. Her presentation is titled, ‘Webify Me: Maintaining Content Supremacy Through Intelligent Information Design,’ and will detail how publishers can compete and innovate to satisfy user information needs through the convergence of content and technology.

“As we enter the adolescence of the Internet, publishers and generators of original content vigorously maintain that ‘content is king,’ but are challenged to deliver information consistently into users’ increasingly digitized workflow, said Fayad. “To compete and sustain content supremacy, publishers must commit to an intelligent information design program that:

  • Identifies and satisfies users’ unique online information needs by doing more than just migrating print content to online by fully “webifying” relevant high value content
  • Adapts business models according to the reality of online user behavior
  • Effectively addresses advertisers’ needs for target audience aggregation, measurement, and analytics to compete for online ad dollars.”

The seminar will also feature Stephen Rhind-Tuff of Alexander Street Press, Inc., Susan Singer of Linden Labs/Second Life, Jake Zarnegar, of Silverchair, and will be moderated by Christopher Kenneally of Copyright Clearance Center.

“I am thrilled to participate in this panel of diverse constituents representing every facet of electronic publishing and information delivery,” states Fayad. “Given the success of Linden Labs’ Second Life virtual 3D communities among consumers, media and entertainment, it will be especially interesting to discuss potential applications for this technology in professional and scholarly publishing.”

According to the SSP, the event is designed to answer the big content questions: Do value-added features add revenue? Can aggregating and mashing create wholly new products? Will print advertising dollars move online? The half-day session will explore how a broad range of educational, commercial, and scholarly publishers are capturing the "long tail" of their markets with innovative business models.

More information is available at http://www.sspnet.org/

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About OncologySTAT
OncologySTAT is a professional website featuring high-quality, scientifically-based oncology information and education. The site provides integrated free access to an array of professional oncology resources including peer-reviewed journals, weekly “Journal Scan” editorial summaries of leading oncology literature, chemotherapy regimens, professional drug monographs and interactions, daily medical and regulatory news, conference coverage, blogs, forums, and much more.

OncologySTAT's mission is to improve worldwide cancer care and prevention by providing healthcare professionals with immediate integrated access to the most authoritative evidence-based information available. OncologySTAT’s commitment to international health ensures that news, research, education, and analysis from all regions of the world are covered in a publisher-, society-, and sponsor-neutral online environment. More information is available at www.oncologystat.com.

About Elsevier
Elsevier is a global information analytics company that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a world-leading provider of information and analytics to professionals and business customers, in a wide range of industries. www.elsevier.com

Media Contact:
Linda Gruner
Publishing Director - US Health Sciences Journals
Elsevier
+1 212 633 3923
l.gruner@elsevier.com