Apex Affinity Selects Elsevier’s Gold Standard Drug Database

Elsevier will provide Apex with essential drug information in a streamlined database solution

Tampa, FL, May 20, 2013

Elsevier, a world-leading provider of scientific, medical and technical information products and services, today announced an agreement with Apex Affinity, provider of innovative prescription discount programs for uninsured and underinsured families nationwide. Apex has selected Elsevier’s Gold Standard Drug Database for providing current and accurate drug content to enhance its member products, including a new consumer drug reference portal.

Apex leverages the purchasing power of millions of consumers to negotiate deep discounts on brand-name and generic prescriptions at nearly all major big box stores, drug store chains and independent neighborhood pharmacies. Apex will use Elsevier’s Gold Standard Drug Database to enable members to compare drug pricing, look-up accurate dosage information, and learn about alternative therapies and what a medication is used for and what it does.

“With the Gold Standard Drug Database, we can provide our members with the most up-to-date drug information in an easy to use format,” said Scott Paul, Apex’s Chief Executive Officer. “It will help our members make informed decisions about their medications and their health.”

The Gold Standard Drug Database content is updated daily and has a peer-reviewed editorial process in place to ensure the highest accuracy of drug product information, drug pricing and patient education information. Apex will benefit from the database’s modern technical architecture and flexible implementation, which distinguishes Gold Standard Drug Database from other drug databases.

“With the implementation of our Gold Standard Drug Database, Apex will have the confidence that their value-added consumer reference products contain superior drug information that allows their members to swiftly and effortlessly research their medications,” said Trygve Anderson, R.Ph.

Vice President of Product Management, Elsevier’s Gold Standard.

For more information about Elsevier’s Gold Standard, please visit www.goldstandard.com.

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About Apex AffinityApex Affinity provides innovative services that help organizations reach new customers, increase satisfaction and loyalty, and create new revenue streams. From traditional retail discount cards to the latest e-marketing technologies, Apex enables affinity groups to engage their members, offer high-value services, and grow. For more information, visit www.apexaffinity.com.

About Elsevier
Elsevier is a global information analytics business that helps scientists and clinicians to find new answers, reshape human knowledge, and tackle the most urgent human crises. For 140 years, we have partnered with the research world to curate and verify scientific knowledge. Today, we’re committed to bringing that rigor to a new generation of platforms. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, 39,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com

Media contact
Christopher Capot
Director, Corporate Relations, Elsevier
+1 212 633 3164