Effective communication ensures research reaches and resonates with diverse audiences
Natalia Ortega, Research Assistant at The University of Auckland, emphasizes the importance of constructive peer review and tailored communication in research.
Effective communication ensures research reaches and resonates with diverse audiences
Key points:
Tailored messaging: Research findings should be adapted for academic and non-academic audiences
Real-world impact: Presentations for industry stakeholders require different language and tone than academic papers
The bottom line: Adapting communication styles bridges the gap between research and its practical applications.
Confidence in Research: Natalia Ortega — Effective communication ensures research reaches and resonates with diverse audiences
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Confidence in Research: Natalia Ortega — Effective communication ensures research reaches and resonates with diverse audiences
Video transcript
"Researchers, sometimes we miss one point. We need to have two writings: one to submit to our journals and another to make it public, like a report with other words, with other vocabulary, because they are completely different audiences. Although the results are going to be amazing for both of them, the way of communicating results needs to be changed.
"I'm working [on] research about women in construction on site and off site. And of course this is a very important topic in the industry at the moment. So we need to do a lot of presentation about our results. But they are completely different, the vocabulary we are using, when we submitting the paper for the journals that when we are delivering the presentation for different audiences, like CFO for construction companies or organization for women in construction, but completely different. If you read the two of them, you can find maybe this is a completely different tone [in the] report, but then at the end the findings are very similar."
[Transcript generated by AI with human review]