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Personalizing and localizing

Delivering precision medicine around the world.

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Effectively treating patients — wherever they live

When we connect Elsevier’s industry-specific - expertise, evidence-based trusted content, and responsible Generative AI technologies, clinicians worldwide are better able to make decisions that best fit the individual needs of each patient, grounded in the context of where they live. 

Our commitment is to provide more innovative, efficient, and effective solutions, to provide relevant information, both in education and practice, for the benefit of every patient, everywhere. 

Focus on precision care

It’s important to recognize that there are differences in standards of care from country to country, facility to facility, and clinician to clinician — and small differences can make a great impact on the individuals seeking treatment. We support the development of precision care, delivering the appropriate care guidelines for the patient, no matter where they reside. 

Project ASHA, where Elsevier is helping to provide personalized care across India by supporting Accredited Social Health Activist (ASHA) workers in partnership with DIISHA, is a good example of how our commitment extends across whole regions, to improve patient care. And, products like Shadow Health and ClinicalPath help clinicians and students focus on each individual's needs and develop effective treatment strategies, improving outcomes. 

Putting patients first

Hear from our experts Rhett Alden, PhD, Chief Technology Officer, Health and Commercial Markets and Kok Keng Lim, Managing Director, APAC Health as they discuss how Elsevier Health works with global health and local communities to bring about the very best standard of care. 

Personalizing and localizing

Learn more about the current state of healthcare and what the future might hold in our Clinician of the Future Report.

"The rise of personalized medicine will require data; 77% of clinicians surveyed overall expect real-time patient analytics to be critical to personalized care in the future. This expectation is particularly high in the APAC region (86%), rising to 91% in China, 81% in Australia, and 78% in Japan."

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Clinician of the Future

2022 Report

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