Why AI innovation in healthcare needs effective implementation
December 3, 2025

Artificial intelligence (AI) is transforming healthcare by improving diagnostics, streamlining administrative tasks, and enhancing patient monitoring. However, innovation alone isn’t enough—effective implementation is critical. AI tools must integrate seamlessly into clinical workflows, complement healthcare professionals’ expertise, and address real-world challenges.
In a recent article with Pharma Phorum, Tim Morris, vice president of go-to-market at Elsevier, speaks about the importance of rooting AI implementation in clinical insight, driven by empathy. By involving healthcare professionals at every stage, we can ensure that these technologies lead to better outcomes for patients and stronger support for the professionals who care for them. Read the full article to learn more.
Contributor
Tim Morris Vice President of Go-to-Market at Elsevier
Read more about Tim Morris