Ann-Marie Roche is Senior Director of Customer Engagement Marketing at Elsevier. She is an experienced and passionate global marketing leader in creating useful and enjoyable customer experiences. Ann-Marie started her career as a researcher and after joining Elsevier, has moved closer to the fascinating world of Life Sciences, where she now spends much of her time exploring key issues such as data as a service, AI, data extraction and personalized medicine. She is motivated by knowledge sharing and discussion. She is based in Amsterdam.