- Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices
- Includes new and revised information on standardized usability questionnaires
- Includes a completely new chapter introducing correlation, regression, and analysis of variance
- Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data
- Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Usability and user experience practitioners, information architects, interaction designers, business analysts, market researchers, and students in these and related fields
Table of Contents
1. Introduction and How to Use This Book
2. Quantifying User Research
3. How Precise Are Our Estimates? Confidence Intervals
4. Did We Meet or Exceed Our Goal?
5. Is There a Statistical Difference between Designs?
6. What Sample Sizes Do We Need? Part 1: Summative Studies
7. What Sample Sizes Do We Need? Part 2: Formative Studies
8. Standard Usability Questionnaires
9. Six Enduring Controversies in Measurement and Statistics
10. Correlation, Regression, and the Analysis of Variance
11. Wrapping Up
- No. of pages: 350
- Language: English
- Copyright: © Morgan Kaufmann 2016
- Published: July 12, 2016
- Imprint: Morgan Kaufmann
- eBook ISBN: 9780128025482
- Paperback ISBN: 9780128023082
About the Authors
Jeff has published over twenty peer-reviewed research articles and five books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com.
Jeff received his Ph.D in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, and B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.
Affiliations and Expertise
Jim is an IBM Master Inventor Emeritus with 88 patents issued to date by the US Patent Office. He serves on the editorial board of the International Journal of Human-Computer Interaction, is co-editor in chief of the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE). He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the ACM Special Interest Group in Computer-Human Interaction (SIGCHI), past-president of the Association for Voice Interaction Design (AVIxD), and is a 5th degree black belt and certified instructor with the American Taekwondo Association (ATA).
Affiliations and Expertise
(Total rating for all reviews)
Eiman A. Wed Mar 17 2021
Wish there are more books as well
I have just passed my Ph.D. viva a month ago, as a researcher, my work involves designing statistical analysis plans for my studies. While the statistical consultation service provided by my university was always helpful in confirming that I was on the right track, I desire to have a good comprehension of its content and rational but struggled in several occasions due to the statistic literature complexity and difficulty to read and comprehend for amateurs like my self. I haven't read the whole book but the chapters I've read were simple, easy to understand and I was able to cite and quote them when needed. I hope more books and articles like this will be published in the future to aid researchers like myself who wish to understand statistics better and those who are not always privileged with access to expert consultation. I have accessed the book through my university library but I plan to buy it as well. Thank you!