The Pragmatic MBA for Scientific and Technical Executives

The Pragmatic MBA for Scientific and Technical Executives

1st Edition - October 5, 2012

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  • Author: Bertrand Liang
  • eBook ISBN: 9780123984890
  • Hardcover ISBN: 9780123979322

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This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight problems that technical professionals face daily. Written by "one of them," its credibility makes it more useful than Internet resources. Because it concentrates on pragmatic (as opposed to academic) approaches to business, it empowers technical staff to stay with the conversation--and take it to a higher level.Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc. He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China.

Key Features

  • Creates frameworks and builds concepts enabling technical staff to work with their business colleagues
  • Delivers content for pragmatic, immediate use, not condensed presentations of subjects from first year MBA curriculum
  • Extends readers' grasp by posting additional resources at a freely-available website


Professionals in technical industries, especially pharma, IT, and aircraft/navigation, 1st year MBA students with technical backgrounds, and participants in executive MBA courses, especially those from technical industries

Table of Contents

  • Dedication



    Chapter 1. Marketing


    Market Segmentation

    The Marketing Mix

    General References and Websites Related to Marketing

    Chapter 2. Economics



    Gross Domestic Product


    Exchange Rates

    Innovation and Economics

    General References and Websites in Economics

    Chapter 3. Corporate Strategy


    Business Portfolio Model

    Five Forces Model

    Resource-Based View of the Firm

    Delta Model

    General References and Websites in Strategy

    Chapter 4. Management and Leadership


    Team Structure

    Team Construction

    Leadership Dynamics


    Change Management

    General References and Websites on Leadership and Management

    Chapter 5. Portfolio Management


    Common Traits

    Considerations in Portfolio Management

    Models for Portfolio Management

    General References in Portfolio Management

    Chapter 6. Finance and Accounting


    Financial Statements


    Discounted Cash Flow

    General References and Websites in Finance

    Chapter 7. Product Development


    Product Life Cycle

    Disruption (Disruptive Innovation)

    Adoption and Diffusion

    Discontinuities in the Product Life Cycle

    Dominant Design

    General References and Websites in Product Development

    Chapter 8. Operations


    Total Quality Management


    Continuous Improvement

    Supply Chain Coordination: Information Sharing

    General References and Websites on Operations

    Chapter 9. Business Law




    Intellectual Property

    Employment Law

    General References and Websites with Articles on the Law

    Web Based Supporting Resources

    Educational Videos



Product details

  • No. of pages: 176
  • Language: English
  • Copyright: © Academic Press 2012
  • Published: October 5, 2012
  • Imprint: Academic Press
  • eBook ISBN: 9780123984890
  • Hardcover ISBN: 9780123979322

About the Author

Bertrand Liang

Bert Liang is trained in molecular biology and genetics (Ph.D.) and is a clinician (M.D.) with subspecialty training in both neurology and oncology. He possesses an MBA as well as corporate experience (currently Executive Director of Pfenex Inc.) and has more than 50 publications in both scientific and business subjects.

Affiliations and Expertise

M.B.A., M.D., Ph.D. Chief Executive Officer, Pfenex, Inc., San Diego, CA., USA

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