Pharma's Prescription
View on ScienceDirect

Pharma's Prescription

How the Right Technology Can Save the Pharmaceutical Business

1st Edition - October 21, 2013

Write a review

  • Author: Kamal Biswas
  • eBook ISBN: 9780124076884

Purchase options

Purchase options
DRM-free (EPub, PDF, Mobi)
eBook Format Help
Sales tax will be calculated at check-out

Institutional Subscription

Support CenterReturns & Refunds
Free Global Shipping
No minimum order

Description

The pharmaceutical industry needs a shot in the arm – and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R&D produced blockbuster drugs, kept everything in-house and reaped the financial rewards. But that way of working needs to change. Executives now need to know what the technologists in their companies are doing in order to survive the next decade. Written for those new to industry, as well as for experienced professionals or specialists looking to expand their knowledge, this book is a must-read for business executives and information technologists alike.   Pharma’s Prescription bridges the knowledge gap between current business practices and the most valuable technologies today. This book is filled with practical, real-life examples from industry and is a straightforward guide for all pharmaceutical and information technology executives who need to improve their businesses.

Key Features

  • Focuses on practical solutions that are easily incorporated in your day-to-day work
  • Integrates business operations and information technology
  • Highlights the industry's top turn-around stories
  • Discusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations

Readership

Business and IT executives in the pharmaceutical, consulting and information technology industries

Table of Contents

  • Chapter 1. Pharma Health—Critical Parts Need Redesigning
    Abstract

    Chapter 2. The Pharmaceutical Value Chain—An Introduction
    Abstract
    Drug Discovery
    Development
    Manufacturing
    Supply Chain Management
    Marketing
    Sales
    Regulatory Compliance
    Finance and Accounts
    Human Resources

    Chapter 3. Technology Basics—An Introduction
    Abstract
    Packaged and Custom Developed Technology Solutions
    Computer System Validation
    21 CFR Part 11 Compliance

    Chapter 4. Courageous New World: Strategies to Improve Business Outcomes
    Abstract
    Staggering Genius in the Crowd: NextGen R&D
    Feed Your Workhorse: Smarter Manufacturing
    Product Fast-track: Remodel the Supply Chain
    In Digital We Trust: Industrialize Customer Centricity
    Scream With Mouth Shut: Global Compliance Strategy
    Why Patients Continue With Medicine: Patient Adherence
    The Perks in Emerging Markets: Go Global

    Chapter 5. Measuring Business Values and Success
    Abstract
    The Pharma Value Cycle: How to Redefine Stakeholder Values
    The Unbearable Financials: Models to Realize Financial Value

Product details

  • No. of pages: 224
  • Language: English
  • Copyright: © Academic Press 2013
  • Published: October 21, 2013
  • Imprint: Academic Press
  • eBook ISBN: 9780124076884

About the Author

Kamal Biswas

Kamal Biswas
Kamal Biswas is a Partner and Leader of the Global Life Sciences Consulting Practice at Infosys. He has nearly two decades of hands-on experience in the pharmaceutical industry. Kamal worked for 10 years in pharmaceutical technical R&D, manufacturing plant design, manufacturing operations and new product launches. Kamal moved into management consulting to drive forward industry growth and margin preservation, accelerate innovation and improve compliance. He has worked with many pharmaceutical majors including Ciba Geigy, Novartis, Pfizer, GSK, Aventis, J&J and BMS, either as an employee or as a consultant.

Kamal has also developed several technology driven solutions that have helped pharmaceutical companies transform business functions to enhance business values for the company and customers. He has worked in Europe, Asia and the Americas and currently lives with his family in the US. He has a Masters in Engineering, went to business school for International Marketing, is a certified ISO9000 Quality Auditor, and member of the board in several industry forums. Kamal is a strategist and evangelist of pharmaceutical business transformation through non-traditional methods and frequently speaks at industry councils.

Affiliations and Expertise

Partner & Consulting Leader, Life Sciences, Infosys

Ratings and Reviews

Write a review

There are currently no reviews for "Pharma's Prescription"