
Pharma's Prescription
How the Right Technology Can Save the Pharmaceutical Business
Description
Key Features
- Focuses on practical solutions that are easily incorporated in your day-to-day work
- Integrates business operations and information technology
- Highlights the industry's top turn-around stories
- Discusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations
Readership
Business and IT executives in the pharmaceutical, consulting and information technology industries
Table of Contents
Chapter 1. Pharma Health—Critical Parts Need Redesigning
AbstractChapter 2. The Pharmaceutical Value Chain—An Introduction
Abstract
Drug Discovery
Development
Manufacturing
Supply Chain Management
Marketing
Sales
Regulatory Compliance
Finance and Accounts
Human ResourcesChapter 3. Technology Basics—An Introduction
Abstract
Packaged and Custom Developed Technology Solutions
Computer System Validation
21 CFR Part 11 ComplianceChapter 4. Courageous New World: Strategies to Improve Business Outcomes
Abstract
Staggering Genius in the Crowd: NextGen R&D
Feed Your Workhorse: Smarter Manufacturing
Product Fast-track: Remodel the Supply Chain
In Digital We Trust: Industrialize Customer Centricity
Scream With Mouth Shut: Global Compliance Strategy
Why Patients Continue With Medicine: Patient Adherence
The Perks in Emerging Markets: Go GlobalChapter 5. Measuring Business Values and Success
Abstract
The Pharma Value Cycle: How to Redefine Stakeholder Values
The Unbearable Financials: Models to Realize Financial Value
Product details
- No. of pages: 224
- Language: English
- Copyright: © Academic Press 2013
- Published: October 21, 2013
- Imprint: Academic Press
- eBook ISBN: 9780124076884
About the Author
Kamal Biswas

Kamal has also developed several technology driven solutions that have helped pharmaceutical companies transform business functions to enhance business values for the company and customers. He has worked in Europe, Asia and the Americas and currently lives with his family in the US. He has a Masters in Engineering, went to business school for International Marketing, is a certified ISO9000 Quality Auditor, and member of the board in several industry forums. Kamal is a strategist and evangelist of pharmaceutical business transformation through non-traditional methods and frequently speaks at industry councils.