- Explains the relationship between emotions and product personalities
- Details the most important dimensions of a product's personality
- Examines models for understanding users' relationships with products
- Explores how to intentionally design product personalities
- Provides extensive examples from the worlds of product, web and application design
- Includes a simple and effective model for creating more emotional designs
Table of Contents
Chapter 1. Why Design for Emotion?
Useful, Usable and Desirable
Emotion, Personality and Meaning
Chapter 2. What is Emotion?
The Anatomy and Influence of Emotion
Chapter 3. When Do We Design for Emotion?
Measuring Success through Flow
Attention and Flow
The Senses and Attention
Emotion, Attention and Behavior
Emotion and Flow
Chapter 4. Where Do We Design for Emotion?
Aesthetics and Interaction
Responses, Experiences and Relationships
Personality Traits and Design
Gender and Stereotypes
The Evolution of Emotion and Personality
Chapter 5. How Do We Design for Emotion?
Cutting Through the Jargon
The A.C.T. Model
Using the A.C.T. Model
Understanding the Dimensions of Emotion
What Personality Do I Design?
Chapter 6. Interviews and Case Studies
- No. of pages: 256
- Language: English
- Copyright: © Morgan Kaufmann 2012
- Published: June 15, 2012
- Imprint: Morgan Kaufmann
- Paperback ISBN: 9780123865311
- eBook ISBN: 9780123865328
About the Authors
Trevor van Gorp
Formerly a user experience consultant at nForm User Experience, a leading Canadian User Experience firm, Trevor created information architecture, performed interaction design and conducted user research and usability evaluations for clients like the City of Edmonton, Comcast, Ancestry.com, and the Government of Alberta. Presently, he helps his clients develop more usable, useful and pleasurable websites, applications and products as the principal of Affective Design Inc., a user experience consultancy.
Trevor is the author and editor of affectivedesign.org, a popular blog on the intersection of design and emotion. Other recent works include contributions to Deconstructing Product Design by William Lidwell and articles for Boxes and Arrows, a noted industry web magazine. Trevor has given presentations on the topic of designing for emotion at conferences both in North America and internationally.
Affiliations and Expertise
To begin her career at Microsoft, Edie led a team in the research of physical, cognitive and emotional interactions of people and products for Microsoft Hardware and Strategic Business Divisions. Her innovations have been recognized with over 50 US patents. She has held numerous research and design manager positions in Windows, including Windows Mobile and Tailored Products, the Windows Hardware Innovation Group, and the Windows Hardware and Emerging Markets Group.
Affiliations and Expertise
Ratings and Reviews
There are currently no reviews for "Design for Emotion"