- Print ISBN 9780123865311
- Electronic ISBN 9780123865328
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.
This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.
Foreword by BJ Fogg,
Founder & Director, Stanford Persuasive Technology Lab
Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers’ attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design.
Design for Emotion:
The book also features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you communicate your client's message an
Professionals in interactive design, info architecture as well as industrial and product design, graphic design, and marketing professionals
Chapter 1. Why Design for Emotion?
Useful, Usable and Desirable
Emotion, Personality and Meaning
Chapter 2. What is Emotion?
The Anatomy and Influence of Emotion
Chapter 3. When Do We Design for Emotion?
Measuring Success through Flow
Attention and Flow
The Senses and Attention
Emotion, Attention and Behavior
Emotion and Flow
Chapter 4. Where Do We Design for Emotion?
Aesthetics and Interaction
Responses, Experiences and Relationships
Personality Traits and Design
Gender and Stereotypes
The Evolution of Emotion and Personality
Chapter 5. How Do We Design for Emotion?
Cutting Through the Jargon
The A.C.T. Model
Using the A.C.T. Model
Understanding the Dimensions of Emotion
What Personality Do I Design?
Chapter 6. Interviews and Case Studies
"I would recommend Design for Emotion to technical communicators who have an active role in product design and want to learn more about the emotional psychology of consumers. The authors’ A.C.T. model could prove useful to anyone who shares responsibility for the information architecture and visual design of a Web site, software, or promotional materials."--Technical Communication, February 2014
"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion…This results in a nicely produced package of theory and practice… Both novices and experts need to read this book. I highly recommend it…"--ComputingReviews.com, April 23, 2013
"Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs."--Reference and Research Book News, December 2012