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Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.
This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.
- Explains the relationship between emotions and product personalities
- Details the most important dimensions of a product's personality
- Examines models for understanding users' relationships with products
- Explores how to intentionally design product personalities
- Provides extensive examples from the worlds of product, web and application design
- Includes a simple and effective model for creating more emotional designs
Professionals in interactive design, info architecture as well as industrial and product design, graphic design, and marketing professionals
Chapter 1. Why Design for Emotion?
Useful, Usable and Desirable
Emotion, Personality and Meaning
Chapter 2. What is Emotion?
The Anatomy and Influence of Emotion
Chapter 3. When Do We Design for Emotion?
Measuring Success through Flow
Attention and Flow
The Senses and Attention
Emotion, Attention and Behavior
Emotion and Flow
Chapter 4. Where Do We Design for Emotion?
Aesthetics and Interaction
Responses, Experiences and Relationships
Personality Traits and Design
Gender and Stereotypes
The Evolution of Emotion and Personality
Chapter 5. How Do We Design for Emotion?
Cutting Through the Jargon
The A.C.T. Model
Using the A.C.T. Model
Understanding the Dimensions of Emotion
What Personality Do I Design?
Chapter 6. Interviews and Case Studies
- No. of pages:
- © Morgan Kaufmann 2012
- 22nd June 2012
- Morgan Kaufmann
- Paperback ISBN:
- eBook ISBN:
Trevor van Gorp has been working in design and visual communication since 1994. He holds a M.E.Des. in Industrial Design and a B.F.A. in Graphic Design. His master’s thesis focused on developing an understanding of how emotion affects and is affected by design.
Formerly a user experience consultant at nForm User Experience, a leading Canadian User Experience firm, Trevor created information architecture, performed interaction design and conducted user research and usability evaluations for clients like the City of Edmonton, Comcast, Ancestry.com, and the Government of Alberta. Presently, he helps his clients develop more usable, useful and pleasurable websites, applications and products as the principal of Affective Design Inc., a user experience consultancy.
Trevor is the author and editor of affectivedesign.org, a popular blog on the intersection of design and emotion. Other recent works include contributions to Deconstructing Product Design by William Lidwell and articles for Boxes and Arrows, a noted industry web magazine. Trevor has given presentations on the topic of designing for emotion at conferences both in North America and internationally.
BFA, ME Des, IAI, Principal, Affective Design, Inc., Canada
Edie Adams is the Principal User Experience Manager for the Mac Business Unit (MacBU) at Microsoft Corporation. Prior to joining MacBU, she was developing an understanding of the premium mobile consumer market for the Platform and Core Innovation team in Windows COSD. Edie is trained in occupational ergonomics, product design and design research. She is a CPE (Certified Professional Ergonomist), and holds a M.E.Des. in Industrial Design and a B.Sc. in Psychology from the University of Calgary, where she has been an Adjunct Professor in the Faculty of Environmental Design.
To begin her career at Microsoft, Edie led a team in the research of physical, cognitive and emotional interactions of people and products for Microsoft Hardware and Strategic Business Divisions. Her innovations have been recognized with over 50 US patents. She has held numerous research and design manager positions in Windows, including Windows Mobile and Tailored Products, the Windows Hardware Innovation Group, and the Windows Hardware and Emerging Markets Group.
Principal User Experience Manager, Mac Business Unit, Microsoft
"I would recommend Design for Emotion to technical communicators who have an active role in product design and want to learn more about the emotional psychology of consumers. The authors’ A.C.T. model could prove useful to anyone who shares responsibility for the information architecture and visual design of a Web site, software, or promotional materials." --Technical Communication, February 2014
"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion…This results in a nicely produced package of theory and practice… Both novices and experts need to read this book. I highly recommend it…" --ComputingReviews.com, April 2013
"Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs." --Reference and Research Book News, December 2012