Biomedical Communications - 1st Edition - ISBN: 9780124967519, 9780080528083

Biomedical Communications

1st Edition

Purpose, Audience, and Strategies

Authors: Jon Miller
eBook ISBN: 9780080528083
Paperback ISBN: 9780124967519
Imprint: Academic Press
Published Date: 9th July 2001
Page Count: 458
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Description

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

Key Features

  • Using Research to Improve Biomedical Communications
  • The Public Understanding of Biomedical Science
  • Strategies for Communications to Consumers
  • Public Attitudes Toward Biotechnology Issues

Readership

Public health administrators, political scientists, policy planners, and students and teachers in communications and information sciences courses

Table of Contents

Part I: A Basic Framework
Using Research to Improve Biomedical Communications.
Public Understanding of Biomedical Science.
Public Interest in Health Informatics.

Part II: Communications to Influence Public Policy
Primary Sources of Biomedical Information.
The Acquisition and Retention of Health Information by Consumers.
Strategies for Communicating to Consumers.
Citizen Participation in the Formulation of Biomedical Policy.

Part III: Communications to Inform Consumers
The Acquisition of Information about Biomedical Policy Issues.
Public Attitudes Toward Biomedical Research Issues.
Public Attitudes Toward Biotechnology Issues.

Part IV: Biomedical Communication Policies for the 21st Century
Strategies for Communicating about Biomedical Policy.
Policies to Support Informal Decision-Making by Consumers.
Citizenship and the Formulation of Biomedical Policy in the 21st Century.

Details

No. of pages:
458
Language:
English
Copyright:
© Academic Press 2001
Published:
Imprint:
Academic Press
eBook ISBN:
9780080528083
Paperback ISBN:
9780124967519

About the Author

Jon Miller

Affiliations and Expertise

Northwestern Medical School, Chicago, Illinois, U.S.A.

Ratings and Reviews