Ke Chen 陈科

Dr. Chen serves as the Group Chief Operating Officer of Anta Sports Group and is a member of the Group Management Committee. Besides helping the Chairman of the Board of Directors manage the group and the operations of multiple brands, Dr. Chen is also in charge of driving major transformation initiatives. This includes formulating long - term strategic plans, handling annual key business operations, leading digital and information management, promoting scientific and technological innovation, ensuring product quality, and dealing with matters related to the Chairman & CEO's Office. Moreover, Dr. Chen plays a key role in strengthening interactions with leading benchmark enterprises outside the group and bringing in high - quality external resources. He guides the strategic planning and implementation of Anta Group and manages organizational performance. Dr. Chen coordinates the operation and monitoring of key initiatives across all brands. He is responsible for the group's research and innovation, IT and digital transformation, and product quality management, and provides comprehensive support to the Chairman's and CEO's offices. Previously a Senior Partner at Roland Berger, Dr. Chen has over 20 years of Consumer & Retail consulting experience. He has served various clients across different sectors. He has built long - term relationships with them, offering professional help for their growth. Dr. Chen authored Dynamic Efficiency - the Core of Sustainable Growth. His articles have been published in Harvard Business Review, Forbes, and other major publications. He has shared his insights on corporate strategy and more with universities. He was also a torchbearer for the 2022 Beijing Winter Olympics.