
Usability Testing for Survey Research
Description
Key Features
- Explains how to design and conduct usability tests and analyze and report the findings
- Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey
- Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods
- Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking
Readership
Researchers using surveys, UX professionals, students in cognitive psych or human-computer interaction
Table of Contents
Chapter 1. Usability and Usability Testing
- Abstract
- A Brief History
- Defining Modern Usability
- Defining Usability for Surveys
- Importance of Usability Testing as a Pretesting Methodology
- Usability Testing Does Not Replace Good Design
- Overview of the Usability Testing Process
- References
Chapter 2. Respondent–Survey Interaction
- Abstract
- Sources of Potential Errors in Surveys
- How Respondents Answer Survey Questions
- How Respondents Interact With Surveys
- Usability Model for Surveys
- References
Chapter 3. Adding Usability Testing to the Survey Process
- Abstract
- Iterative Design and Testing
- What to Test and When
- Usability Testing Continuum
- References
Chapter 4. Planning for Usability Testing
- Abstract
- Participant Selection
- Determining Sample Sizes
- Participant Recruitment
- Testing Equipment, Environment, and Materials
- Practical Considerations
- References
Chapter 5. Developing the Usability Testing Protocol
- Abstract
- Identifying Testing Focus/Concerns
- Identifying Measures to Collect
- Creating Test Materials
- References
Chapter 6. Think Aloud and Verbal-Probing Techniques
- Abstract
- Think-Aloud Approach
- Verbal-Probing Approach
- Choosing a Moderating Technique
- Example: Concurrent Think Aloud and Concurrent Verbal Probing
- References
Chapter 7. Conducting Usability Sessions
- Abstract
- Set Up Procedures
- Moderating the Session
- Collecting and Recording Data
- Guidelines for Observers
- Debriefing With the Team
- References
Chapter 8. Analyzing and Reporting Results
- Abstract
- Detailed Analysis Approach
- Agile Analysis Approach
- Addressing Usability Concerns
- Special Considerations for Mixed-Mode Surveys
- Reporting Findings
- References
Product details
- No. of pages: 250
- Language: English
- Copyright: © Morgan Kaufmann 2017
- Published: February 15, 2017
- Imprint: Morgan Kaufmann
- eBook ISBN: 9780128036815
- Paperback ISBN: 9780128036563
About the Authors
Emily Geisen
Affiliations and Expertise
Jennifer Romano Bergstrom
Affiliations and Expertise
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