The Practitioner's Guide to Data Quality Improvement

1st Edition

Authors: David Loshin
Paperback ISBN: 9780123737175
eBook ISBN: 9780080920344
Imprint: Morgan Kaufmann
Published Date: 15th October 2010
Page Count: 432
47.95 + applicable tax
37.99 + applicable tax
61.95 + applicable tax
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Table of Contents

Chapter 1: Business Impacts of Poor Data Quality
Chapter 2: The Organizational Data Quality Program
Chapter 3: Data Quality Maturity
Chapter 4: Enterprise Initiative Integration
Chapter 5: Developing a Business Case and a Data Quality Roadmap
Chapter 6: Metrics and Performance Improvement
Chapter 7: Data Governance
Chapter 8: Dimensions of Data Quality
Chapter 9: Data Requirement Analysis
Chapter 10: Metadata and Data Standard
Chapter 11: Data Quality Assessment
Chapter 12: Remediation and Improvement Planning
Chapter 13: Data Quality Service Level Agreements
Chapter 14: Data Profiling
Chapter 15: Parsing and Standardization
Chapter 16: Entity Identity Resolution
Chapter 17: Inspection, Monitoring, Auditing, and Tracking
Chapter 18: Data Enhancement
Chapter 19: Master Data Management and Data Quality
Chapter 20: Bringing It All Together


Business problems are directly related to missed data quality expectations. Flawed information production processes introduce risks preventing the successful achievement of critical business objectives. However, these flaws are mitigated through data quality management and control: controlling the quality of the information production process from beginning to end to ensure that any imperfections are identified early, prioritized, and remediated before material impacts can be incurred. The Practitioner's Guide to Data Quality Improvement shares the fundamentals for understanding the impacts of poor data quality, and guides practitioners and managers alike in socializing, gaining sponsorship for, planning, and establishing a data quality program. This book shares templates and processes for business impact analysis, defining data quality metrics, inspection and monitoring, remediation, and using data quality tools. Never shying away from the difficult topics or subjects, this is the seminal book that offers advice on how to actually get the job done.

Key Features

  • Offers a comprehensive look at data quality for business and IT, encompassing people, process, and technology.
  • Shows how to institute and run a data quality program, from first thoughts and justifications to maintenance and ongoing metrics.
  • Includes an in-depth look at the use of data quality tools, including business case templates, and tools for analysis, reporting, and strategic planning.


Data management practitioners, including database analysts, information analysts, data administrators, data architects, enterprise architects, data warehouse engineers, and systems analysts, and their managers.


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© Morgan Kaufmann 2011
Morgan Kaufmann
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"There is NOTHING like this out there that I am aware of, and certainly nothing from anyone with same stature as David Loshin."--David Plotkin, Wells Fargo Bank

"The book provides a comprehensive look at data quality from both a business and IT perspective. It does not just cover technology issues, but discusses people, process, and technology. And that is important, because this is the mix that is needed in order to initiate any type of quality improvement regimen."--Data Technology Today Blog

About the Authors

David Loshin Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence – The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

Affiliations and Expertise

President, Knowledge Integrity Incorporated, Silver Spring, MD, USA