A Fast and Frugal Finance

A Fast and Frugal Finance

Bridging Contemporary Behavioral Finance and Ecological Rationality

1st Edition - November 15, 2019

Write a review

  • Authors: William Forbes, Aloysius Igboekwu, Shabnam Mousavi
  • eBook ISBN: 9780128124963
  • Paperback ISBN: 9780128124956

Purchase options

Purchase options
DRM-free (Mobi, EPub, PDF)
Sales tax will be calculated at check-out

Institutional Subscription

Free Global Shipping
No minimum order


A Fast and Frugal Finance: Bridging Contemporary Behavioural Finance and Ecological Rationality adds psychological reality to classical financial reasoning. It shows how financial professionals can reach better and quicker decisions using the ‘fast and frugal’ framework for decision-making, adding dramatically to time and outcome efficiency, while also retaining accuracy. The book provides the reader with an adaptive toolbox of heuristic tools and classification systems to aid real-world decisions. Throughout, financial applications are presented alongside real-world examples to help readers solve established problems in finance, including stock buying and selling decisions, when faced with not only risk but fundamental uncertainty. The book concludes by describing potential solutions to financial problems in the forefront of contemporary debates, and calls for taking psychological insights seriously.

Key Features

  • Demonstrates how well-constructed ‘fast and frugal’ models can outperform standard models in time and outcome efficiency
  • Focuses on how financial decisions are made in reality, using heuristics, rather than how such decisions should be made
  • Discusses how cognition and the decision-making context interact in producing ‘fast and frugal’ choices that follow ecological rationality
  • Explores the development of decision-making trees in finance to aid in decision-making


Graduate students studying for a degree in finance, accounting, or economics that include a course in behavioral finance or finance, and early career researchers conducting primary research in behavioral finance. Professionals, including finance managers, financial controllers and treasurers

Table of Contents

  • Section I A Fast-and-Frugal Approach to Finance 
    1. Introduction
    2. Fast-and-Frugal Heuristics
    3. Adaptive or Efficient Financial Markets?
    4. Financial Regulations and Heuristics
    5. When Fast-and-Frugal Works Best

    Section II Applications of Fast-and-Frugal Finance
    6. Fast-and-Frugal Asset Pricing
    7. Fast-and-Frugal Portfolio Theory
    8. Fast-and-Frugal Financial Analysis
    9. Inference Under the Law of Small Numbers: Earnings Streaks Rather Than Earning Numbers
    10. A Fast-and-Frugal Finance

Product details

  • No. of pages: 276
  • Language: English
  • Copyright: © Academic Press 2019
  • Published: November 15, 2019
  • Imprint: Academic Press
  • eBook ISBN: 9780128124963
  • Paperback ISBN: 9780128124956

About the Authors

William Forbes

William Forbes is a Teaching Associate at Queen Mary University of London. Forbes has researched and taught upon behavioural finance for nearly twenty years. Previously, he has worked in Exeter, Manchester, Glasgow and Loughborough Universities. He is the author of Behavioural Finance (John Wiley & Son, 2009), and co-author of Corporate Governance in the United Kingdom: Past, Present and Future (Springer, 2014).

Affiliations and Expertise

Waterford Institute of Technology, Ireland and Groningen University, The Netherlands

Aloysius Igboekwu

Aloysius Igboekwu is a Lecturer in Finance and the Director of Postgraduate Studies at Aberystwyth Business School, Aberystwyth University, United Kingdom. His research in asset pricing, behavioral finance, corporate finance and governance, and market-based accounting has appeared in international journals. He is a reviewer for the Journal of Risk Finance, and serves as a guest editor for the Qualitative Research in Financial Markets.

Affiliations and Expertise

School of Management and Business, Aberystwyth University, UK

Shabnam Mousavi

Shabnam Mousavi is a fellow at the Max Planck Institute for Human Development in Berlin. She is president of the Society for the Advancement of Behavioral Economics, editor-in-chief for Mind and Society, also, co-editor of the Handbook of Behavioral Economics (Routledge, 2017) and of The Behavioral Finance Revolution: A New Approach to Financial Policies and Regulations (Edward Elgar, 2018).

Affiliations and Expertise

Max Planck Institute for Human Development, Berlin, Germany

Ratings and Reviews

Write a review

There are currently no reviews for "A Fast and Frugal Finance"