Books in Business management and accounting

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Ethical and Social Marketing in Asia

• 1st Edition
• February 16, 2015
• Bang Nguyen + 1 more
• English
• Hardback 978-0-08-100097-7

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• eBook 978-0-08-100104-2

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There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.

Business Continuity from Preparedness to Recovery

• 1st Edition
• December 22, 2014
• Eugene Tucker
• English
• Paperback 978-0-12-420063-0

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• eBook 978-0-12-420090-6

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Business Continuity from Preparedness to Recovery: A Standards-Based Approach details the process for building organizational resiliency and managing Emergency and Business Continuity programs. With over 30 years of experience developing plans that have been tested by fire, floods, and earthquakes, Tucker shows readers how to avoid common traps and ensure a successful program, utilizing, detailed Business Impact Analysis (BIA) questions, continuity strategies and planning considerations for specific business functions. One of the few publications to describe the entire process of business continuity planning from emergency plan to recovery, Business Continuity from Preparedness to Recovery addresses the impact of the new ASIS, NFPA, and ISO standards. Introducing the important elements of business functions and showing how their operations are maintained throughout a crisis situation, it thoroughly describes the process of developing a mitigation, prevention, response, and continuity Management System according to the standards. Business Continuity from Preparedness to Recovery fully integrates Information Technology with other aspects of recovery and explores risk identification and assessment, project management, system analysis, and the functional reliance of most businesses and organizations in a business continuity and emergency management context.

The Complete Business Process Handbook

• 1st Edition
• December 6, 2014
• Mark Von Rosing + 2 more
• English
• Paperback 978-0-12-799959-3

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• eBook 978-0-12-800472-2

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The Complete Business Process Handbook is the most comprehensive body of knowledge on business processes with revealing new research. Written as a practical guide for Executives, Practitioners, Managers and Students by the authorities that have shaped the way we think and work with process today. It stands out as a masterpiece, being part of the BPM bachelor and master degree curriculum at universities around the world, with revealing academic research and insight from the leaders in the market. This book provides everything you need to know about the processes and frameworks, methods, and approaches to implement BPM. Through real-world examples, best practices, LEADing practices and advice from experts, readers will understand how BPM works and how to best use it to their advantage. Cases from industry leaders and innovators show how early adopters of LEADing Practices improved their businesses by using BPM technology and methodology. As the first of three volumes, this book represents the most comprehensive body of knowledge published on business process. Following closely behind, the second volume uniquely bridges theory with how BPM is applied today with the most extensive information on extended BPM. The third volume will explore award winning real-life examples of leading business process practices and how it can be replaced to your advantage.

Introduction to US Cybersecurity Careers

• 1st Edition
• December 5, 2014
• Henry Dalziel
• English
• Paperback 978-0-12-802722-6

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• eBook 978-0-12-802743-1

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Introduction to US Cybersecurity Careers is a concise introduction to the world of cybersecurity and the career opportunities therein. This book provides a basic rundown of industry sectors, roles, and places to search for job opportunities within the US cybersecurity industry. Within this book is vital information for anyone trying to get into the industry - basic knowledge for those looking to start training for a career, tips on networking and resume-building in a fast-evolving and nontraditional sector, and advice on how to get your foot in the door and become recognized in your field. This book is designed to help those who are just starting out in cybersecurity and those who have training and knowledge and want to get into the industry. Introduction to US Cybersecurity Careers is your first-stop reference for everything you need to know to start your journey.

The Changing Role of the Human Resource Profession in the Asia Pacific Region

• 1st Edition
• December 2, 2014
• Jayantee Saha + 1 more
• English
• Hardback 978-0-85709-475-9

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• eBook 978-0-85709-476-6

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The human resource (HR) profession has been on a long and challenging journey. Globalisation and sweeping policy changes have re-defined and re-aligned HR and its role. It is important for HR professionals to develop and become innovators in their respective industries. The Changing Role of the Human Resource Profession in the Asia Pacific Region is based on case-studies of retail, tourism, healthcare, security, education, and energy, spread across the greater Asia Pacific (AP) region. The book rests on the principle of the laws of attraction, that ‘thoughts become things’ and argues that acknowledging good human resource policies and practices can be a key influence on all aspects of an organisation. After an introduction, five chapters cover key topics: six major industries; changing HR practices across the AP; an insider’s view on best practices; the role of HR in sustaining growth across the AP; and a conclusion looking towards the future of HR in the Asian Pacific Region.

Enterprise Business Intelligence and Data Warehousing

• 1st Edition
• November 24, 2014
• Alan Simon
• English
• Paperback 978-0-12-801540-7

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• eBook 978-0-12-801746-3

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Corporations and governmental agencies of all sizes are embracing a new generation of enterprise-scale business intelligence (BI) and data warehousing (DW), and very often appoint a single senior-level individual to serve as the Enterprise BI/DW Program Manager. This book is the essential guide to the incremental and iterative build-out of a successful enterprise-scale BI/DW program comprised of multiple underlying projects, and what the Enterprise Program Manager must successfully accomplish to orchestrate the many moving parts in the quest for true enterprise-scale business intelligence and data warehousing. Author Alan Simon has served as an enterprise business intelligence and data warehousing program management advisor to many of his clients, and spent an entire year with a single client as the adjunct consulting director for a $10 million enterprise data warehousing (EDW) initiative. He brings a wealth of knowledge about best practices, risk management, organizational culture alignment, and other Critical Success Factors (CSFs) to the discipline of enterprise-scale business intelligence and data warehousing.

Business Intelligence Guidebook

• 1st Edition
• November 4, 2014
• Rick Sherman
• English
• Paperback 978-0-12-411461-6

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• eBook 978-0-12-411528-6

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Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence Guidebook: From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge. Finally, you’ll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success.

Innovation, Entrepreneurship, and the Economy in the US, China, and India

• 1st Edition
• October 7, 2014
• Rajiv Shah + 2 more
• English
• Hardback 978-0-12-801890-3

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• eBook 978-0-12-801865-1

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What drives innovation and entrepreneurship in India, China, and the United States? Our data-rich and evidence-based exploration of relationships among innovation, entrepreneurship, and economic growth yields theoretical models of economic growth in the context of macroeconomic factors. Because we know far too little about the key characteristics of Chinese and Indian entrepreneurs and the ways they innovate, our balanced, systematic comparison of entrepreneurship and innovation results in a new approach to looking at economic growth that can be used to model empirical data from other countries. The importance of innovation and entrepreneurship to any economy has been recognized since the pioneering work of Joseph Schumpeter. Our analysis of the major factors that affect innovation and entrepreneurship in these three parts of the world – US, China and India –provides a comprehensive view of their effects and their likely futures.

Performance, Risk and Competition in the Chinese Banking Industry

• 1st Edition
• September 26, 2014
• Yong Tan
• English
• Paperback 978-1-84334-765-1

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• eBook 978-1-78063-446-3

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Due to the financial crisis around the world, stability of the banking sector is critical. Several rounds of banking reforms in China have aimed to improve performance and competition, and <I>Performance, Risk and Competition in the Chinese Banking Industry</I> provides a comprehensive analysis of performance, risk, competition and their relationships in Chinese banking industry. The book consists of seven chapters: the first chapter gives an introduction, followed by an overview of the Chinese banking sector in chapter two. Chapter three discusses corporate governance in the Chinese banking sector. The fourth and fifth chapters investigate risk, performance, competition, and their relationships. Chapter six outlines future development of the Chinese banking sector, and finally, chapter seven provides a conclusion.

Security Leader Insights for Business Continuity

• 1st Edition
• September 11, 2014
• Phil Hopkins
• English
• Paperback 978-0-12-800839-3

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• eBook 978-0-12-800903-1

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How do you, as a busy security executive or manager, stay current with evolving issues, familiarize yourself with the successful practices of your peers, and transfer this information to build a knowledgeable, skilled workforce the times now demand? With Security Leader Insights for Business Continuity, a collection of timeless leadership best practices featuring insights from some of the nation’s most successful security practitioners, you can.This book can be used as a quick and effective resource to bring your security staff up to speed on security’s role in business continuity. Instead of re-inventing the wheel when faced with a new challenge, these proven practices and principles will allow you to execute with confidence knowing that your peers have done so with success. It includes chapters on the business resiliency and emergency preparedness, leading during a crisis, corporate social responsibility, and the Voluntary Private Sector Preparedness Certification Program.Security Leader Insights for Business Continuity is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real-world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.