Planejamento estratégico de pesquisa

Por que o planejamento estratégico de pesquisa é importante para sua instituição?

É hora de desenvolver o próximo plano estratégico de pesquisa da sua instituição. Ao longo desse processo, você precisará aproveitar sua ampla experiência, conhecimento e experiência e consultar muitas partes interessadas internas e externas em sua instituição. O resultado será um modelo indispensável para a estratégia de pesquisa que guiará sua organização na realização e realização de sua missão, visão e valores de pesquisa.

O plano estratégico de pesquisa definirá metas tangíveis e quantitativas, como aumentar as despesas de financiamento, e definirá resultados que apoiem a missão e a visão de sua instituição. Por exemplo:

• Ampliar o impacto social da pesquisa em áreas específicas de alta prioridade.

• Aumentar a competitividade da pesquisa interdisciplinar por meio de estratégias direcionadas de recrutamento e parceria.

• Desenvolver uma estratégia de classificação atualizada.

O que considerar ao criar um plano estratégico de pesquisa?

Em termos gerais, o planejamento estratégico de pesquisa exige que você primeiro entenda:

Se você refletir sobre seu último plano estratégico, faltou fontes de informação ou análises? Houve alguma iniciativa que você teria alterado se possuísse uma visão maior?

O que acontece na sala de planejamento estratégico de pesquisa?

Imagine que você está participando de uma reunião do comitê de planejamento estratégico de pesquisa. O foco principal da discussão são as áreas potenciais para expansão da pesquisa, e o objetivo é identificar uma área que se alinhe com os pontos fortes de pesquisa de sua instituição e também esteja experimentando crescimento global.

Durante a reunião, vários líderes de departamento apresentam perspectivas conflitantes, cada um oferecendo evidências convincentes para apoiar seus programas. Como você pode contribuir com insights que permitam ao grupo entender melhor o cenário de pesquisa, como cada área de pesquisa se encaixa e onde pode estar o potencial ou impacto mais significativo?

Pode ser enganosamente complexo responder a essas perguntas.

Os membros do comitê de planejamento têm um entendimento construído a partir de suas experiências, interações com as partes interessadas e pesquisas. Mas de que outras informações você e suas equipes podem extrair para minimizar o risco de perder insights essenciais ou potencialmente revelar novas oportunidades?

Como a produção da pesquisa agrega valor?

Com base em uma rede de dados e insights conectados e atuais com base na produção de pesquisa e bibliometria, você pode adicionar detalhes ricos para complementar sua experiência e a de suas partes interessadas.

Strengthening your research strategy development with authoritative data and advanced analytics

What would it look like if your strategic research planning process included detailed bibliometric data and advanced analytics? With this, you could analyze and interpret additional details relating to your research programs' inputs, processes, outputs, outcomes, and impact and gain valuable insights to inform your plans.

Develop a telescopic and panoramic view

You could also get a panoramic view encompassing thousands of institutions while also having the ability to zoom in on specific groups or individual researchers' work.

Organizations that strategically incorporate detailed bibliometric data and advanced research analytics in their planning processes can enhance decision-making in areas such as:

• Identifying research strengths and opportunities for growth: a data-enriched view of the global research landscape can help you and your teams determine where you have a unique competitive advantage or untapped potential in a research field.

• Evaluating existing and potential collaboration partners: Committees with access to bibliometric-based research analytics can more easily identify outstanding cross-sector partners to maximize funding potential and help their research programs continue to thrive.

• Enhancing success rates in an increasingly competitive funding landscape: Bibliometric-based insights can help your planning committees identify potential new funding sources and investments in the ever-changing funding landscape.

Frameworks for strategic research planning

A six-step framework you can follow

Step 1: Situation analysis: Setting goals, objectives, and priorities for strategic research planning.

• Where do you want to be in three, five, or even ten years?

• What is the baseline of your institution's (university, faculties, departments, and research groups) performance against your current strategy, vision, and goals?

• What are your current research strengths and areas of niche expertise?

• Who are your crucial faculty and researchers?

• What is your performance in international rankings or national assessments?

Step 2: External environment evaluation: Understanding the local, regional and global research environment related to your organization's position and specific areas of interest.

• What are the strengths of critical peers/competitors (university, faculties, departments and research groups)? How are they performing?

• What is the research landscape in national priority areas?

• What fields of research are key funding bodies investing in?

• Who are the key contributors, and how much funding are your peers (research groups, departments, or schools) receiving?

Step 3: Internal environment evaluation: Detailing and assessing current strengths and performance through an objective and detailed lens.

• How are you performing against current objectives?

• Are your faculties, departments, research groups, and individual researchers spending research time in growing and well-funded fields?

• What is your collaboration and partnership profile? How successful are current projects?

Step 4: Strategy formulation: Developing specific strategies and initiatives to enable the institution to achieve its objectives.

• Which highly funded or nationally strategic research fields should you move into?

• Are there existing or potential partnerships in these fields that you can strengthen or pursue?

• Which faculty and researchers are well-placed to expand or establish activities in these fields?

Step 5: Strategy implementation: Ensuring the strategy is understood and executed effectively.

• Which quantitative and qualitative metrics and analyses will you use to set and communicate your baseline and objectives?

• What quantitative and qualitative metrics and analyses will you use to assess progress towards your objectives?

• Who will you benchmark against?

Step 6: Monitoring and evaluation: Keeping track of the strategy's performance, allowing room to pivot or change course effectively and where necessary.

• Are you using agreed quantitative and qualitative metrics and analyses to continually evaluate your performance against objectives and peer benchmarks?

• Are you using agreed quantitative and qualitative metrics and analyses to evaluate your existing or new partnerships

Harnessing insights for continuous improvement and impact

However, these instruments cannot account for unexpected factors, like weather or environmental changes. To ensure that the aircraft remains on the optimal course and to account for any unforeseen events, the aircraft must maintain ongoing communication with air traffic control (research office) and use their expert judgment to interpret and react to any updates received.

The air traffic control helps to confirm trajectory and guide necessary course corrections, ensuring a smooth and successful journey.

Are you the air traffic controller for your institution?

Across the globe, research activities produce a vast amount of information, indicators, and signals. The key is to efficiently gather, distill, analyze and extract meaningful insights from this extensive body of information intelligently and effectively.

This exercise isn’t limited to the beginning of each strategic planning exercise; it should be a continuous effort, extending across the inputs, processes, outputs, outcomes and impact of research programs.

Thinking back to the aircraft analogy, the senior leadership of a university, which includes senior research officers, is like air traffic control. They ensure the fleet of aircraft (the research programs) are safely taking off and reaching their destinations.

Assembling your instrument panel

Adding comprehensive and authoritative bibliometric datasets combined with advanced analytics creates a richer and more complete view of strategic research planning. In other words, you gain critical indicators on your instrument panel to improve your visibility into the progress of your many aircraft so you can identify which are in clear skies and which may be heading toward turbulent air.

Connected, bibliometric data analytics are particularly helpful to planning committees when they:

1. Define objectives and key performance indicators (KPIs).

2. Establish metrics that monitor and measure success.

3. Implement robust evaluation processes.

4. Evaluate progress and make ongoing decisions.

Additionally, using bibliometric-based data analytical tools empowers universities across their faculties, schools, departments and individual research groups to continuously and more effectively:

1. Track the progress of their research programs.

2. Identify opportunities for growth and performance improvement.

3. Celebrate research achievements and impact.

4. Take strategic decisions.

5. Allocate resources effectively.

6. Facilitate continuous improvement to build capacity for research excellence.

Is your panel connected to a network of signals, inputs and indicators?

In other words, what gauges and indicators will help you map and track the flights of your research programs? What are the signals, inputs, and indicators that will help you and your research groups respond to and continually adjust course to ensure they reach their destination?

Expand your view of the horizon

By harnessing authoritative, data-enhanced insights, universities can be confident that their strategic research plans are developed and built on a solid evidence base. With an infusion of data-driven insights, all the transformative factors that may affect research success, from outstanding talent and collaborations to increased success rates for funding applications, are easier to identify and achieve.

Returning to our earlier analogy of air traffic control and directing aircraft, universities require the quantitative signals generated by equivalents of radar and transmitted by ground towers, coupled with their teams' expert skills and judgment. Information from internal systems, the cockpit, and the people and external information is essential for safely reaching your destination. Information and insights derived from bibliometric datasets and associated advanced analytics constitute a vital component of this network of evidence. Without them, you can still operate the aircraft. However, with them, you expand your view of the horizon, gain a clearer perspective of your surroundings, and can maneuver more effectively throughout your journey to reach your desired destination and achieve your goals.

Tools are available to simplify this transformation process, offering insights that could otherwise be missed.