Understanding Personalisation

New Aspects of Design and Consumption

1st Edition - August 21, 2022
Authors: Iryna Kuksa, Tom Fisher, Anthony Kent
Language: English
Paperback ISBN:
9 7 8 - 0 - 0 8 - 1 0 1 9 8 7 - 0
eBook ISBN:
9 7 8 - 0 - 0 8 - 1 0 1 9 8 8 - 7

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book iden… Read more

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Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.

The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.

Cover image
Title page
Table of Contents
Copyright
Personalisation
Part One. Personalisation: expectations, challenges and reality
Chapter One. The contemporary phenomenon of personalisation
Defining personalisation
Discrepancies in personalisation research
Technology as facilitator of personalisation
Producer-led, consumer-led and co-created personalisation
Privacy issues in personalisation
The structure of the book
Conclusion
Chapter Two. Personalising consumption or consuming personalisation
Introduction
Consumers and personalisers
Materiality of consumption and personalisation of the immaterial
Motivations to personalise consumption
Time, truth and personalised consumption
Conclusion
Chapter Three. The ethical dilemma of personalisation
Introduction
Individualism, collectivism and business ethics
‘A good life’ in modern society
Ethical tensions
Power, deception and personalisation
Responsible consumption as personalisation
Personalised data flows: regulation, surveillance and misinformation
Conclusion
Part Two. Digital personalisation
Chapter Four. Delivering personalised, digital experience
Introduction
Social media data management and transparency
Digital wellbeing and social media
To the future: a person-centred design approach to data management in SNSs
Conclusion
Chapter Five. Predictive personalisation: are we watching or being watched?
Introduction
Mobile health – who is in control?
Health motivation apps: what's in the box?
Fitbit – a mini study
Conclusion
Chapter Six. Personalisation: what the experts think
Introduction
The role of personalisation
Different sides of personalisation
Impact and future of personalisation
Conclusion
Expert profiles (in alphabetical order)
Part Three. Tailor personalisation
Chapter Seven. Individualisation of markets: towards personalisation
Introduction
Personalisation in a business context
Towards personalisation: the marketing process
Routes to personalisation
Conclusion
Chapter Eight. Consumers and producers: whose personalisation is it?
Introduction
Technology and personalisation
Artificial intelligence
Autonomy, control and power
Privacy
Bias, security and trust
Conclusion
Chapter Nine. Customisation and co-creation: an evolving complexity
Introduction
Customisation and mass customisation
Co-creation
Co-creation and consumer engagement
Complexity and networks
Ownership
Sharing
Social commerce
Towards new forms of personalisation
Conclusion
Part Four. Personalisation by material engagement
Chapter Ten. Personalisation and the category of the person
Introduction
A history of the person
Persons and pseudo-persons
The legal person
The category of the person
Contemporary digital personhood
Conclusion
Chapter Eleven. Persons consuming
Modern experience and modern consumption
It's all about the experience
Personhood, consumption and the ecological approach to cognition
Conclusion
Chapter Twelve. Persons repairing: reficio ergo sum
Introduction
Repair and the person-thing relationship
Repairing people and things with skill
Conclusion
Part Five. Back to the personalised future?
Chapter Thirteen. Lessons learned: personalising the future, personalising ourselves
Introduction
Perspectives on personalisation
Lessons learned and looking forward
Conclusion: back to personalised future?
Index

Iryna Kuksa

Dr Iryna Kuksa holds a permanent Senior Research Fellowship in art and design at Nottingham Trent University, UK. Educated at Oxford, LSE and Warwick, she has extensive research expertise in industrial design, digital and social media, and digital humanities. Her influential book Making Sense of Space: The Design and Experience of Virtual Spaces as a Tool for Communication (Chandos, 2014) redefined the use of digital spaces for communication and creative practice. Her innovative approach to understanding the role of design in social media and consumer culture, led to the launch of a new research field of design for personalisation (Design for Personalisation, Routledge, 2017). Iryna’s research on 3D visualisation and digital design as a tool for education has been recognised by the prestigious award of Harry Ransom Fellowship. Her 3D reconstruction of 1921 Norman Bel Geddes’ set design for Dante’s The Divine Comedy has been part of the first exhibition of Bel Geddes’ industrial and theatre designs ‘I Have Seen The Future: Norman Bel Geddes Designs America’ in Austin, USA. In 2019-2020, she was a Visiting Scholar at the Harvard Graduate School of Design and acts as a guest reviewer for the Master in Design Engineering program. Iryna leads a major ECR development initiative; co-leads the Design Research Centre and is a Board member of the Creative and Virtual Technologies Lab at NTU. In 2021, she was elected to the National Research Centre on Privacy, Harm Reduction and Adversarial Influence Online College of Peer Reviewers.

Affiliations and expertise

Nottingham School of Art and Design, Nottingham Trent University, UK

Tom Fisher

Tom Fisher is a gardener, craftsperson, musician and academic. Professor in the School of Art and Design at Nottingham Trent University since 2007, he has worked in art schools since 1985 and made his living as a furniture designer/maker before his first university appointment. He is now developing a business custom-making French horns. His academic interests derive directly from this – prominent themes include materials in everyday consumption (the subject of his 2004 PhD from the Sociology Department at the University of York) and the acquisition of skill in material practices, informed by theories of cognition. His research has produced a book on the everyday re-use of packaging, (Designing for Re-Use, Earthscan, 2009), a special issue of the Journal of Design History on the meaning of materials’ surface qualities, a special issue of Critical Studies of Fashion and Beauty on fashion and materiality, a 2017 book for Routledge, Design for Personalisation, and an edited collection of essays on design and ethics for Bloomsbury in 2019. He has led funded research on sustainable clothing (Defra), and industrial heritage (AHRC). His current work is focusing on personalisation and skilled practice in the context of repair.

Affiliations and expertise

Nottingham School of Art and Design, Nottingham Trent University, UK

Anthony Kent

Tony Kent is Professor of Fashion Marketing in the School of Art and Design at Nottingham Trent University. His research interests are in the convergence of physical and online worlds in fashion retail and the consumer’s branded experience, in emerging concepts of personalisation and sustainable fashion. He has authored over 60 conference papers and journal articles in business and design and has published three books on retail and retail design. He is an Executive member and Chair of the Research Committee of the International Foundation of Fashion Technology Institutions, co-organiser of the International Colloquia on Design, Branding and Marketing and Deputy Chair of the Marketing Special Interest Group of the British Academy of Management. He graduated with a BA (Hons.) in Modern History from Oxford University, an MBA and PhD from the University of the Arts London.

Affiliations and expertise

Nottingham School of Art and Design, Nottingham Trent University, UK