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Although consumption of spirits on a global scale is vast, the spirits industry derives its profits from a relatively small number of countries and product lines. This valuable… Read more
LIMITED OFFER
Immediately download your ebook while waiting for your print delivery. No promo code is needed.
How spirits fit into the global business in alcoholic beverages
Why the image and popular perception of the alcohol business is so important
How health concerns are likely to affect the future of the business
How spirits are produced, regulated, distributed and taxed
How consumption patterns are changing and why women are becoming more important to the industry
What strategies companies can adopt for building brands
How profitable the industry is and how the major players are adapting themselves to new challenges such as the Internet
Despite the age of alcohol production, the business is in a state of flux with little agreement as to its future. This book provides a valuable insight into this changeable situation and is a unique resource for analysts and economists and all those involved in the production, distribution and sales of spirits worldwide.JW