Description

How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.

Key Features

  • A comprehensive approach to the globalisation of Thai executives and companies
  • Written by a variety of industry and academic specialists
  • Avoids academic jargon in explaining real-life issues in an easy to read style

Readership

Students and academics in Asian studies

Table of Contents

Part 1 Overview of Thailand and the Thai economy: The globalisation of Thai corporations and executives: The new generation; Globalisation and the evolution of business management and leadership in Thailand: Some observations; Consumer emancipation and economic development: The case of Thailand. Part 2 Crucial industrial sectors: Globalisation of the executive search industry in Thailand; Globalisation and the Thai educational system; Agro-industry competitiveness in Thailand under globalisation; Post-Tsunami recovery and the Tourist Authority of Thailand. Part 3 The legal, political and cultural environment of Thai business: The globalisation of Thailand – obstacles and solutions: A management perspective; Thai ICT policy and the globalising role of the internet; Below the line government: An initial investigation into Thai Rak Thai political marketing. Part 4 Globalisation of Thai consumers and firms: Technology and customer relationships in Thai financial services; Factors influencing Thai investors investing in fixed income funds; Professionalisation of sales in Thailand: A perspective on personal connections; Towards E-Government: A study of supplier attitudes towards the adoption of E-Auction procurement by the Metropolitan Electricity Authority of Thailand; The relationship is the brand: Sales reps and information for new service development in Thai life insurance; Cultural factors in ERP adoption: A Thailand-Europe comparison.

Details

No. of pages:
270
Language:
English
Copyright:
© 2007
Published:
Imprint:
Chandos Publishing
Print ISBN:
9781843342816
Electronic ISBN:
9781780632520

About the editor

John Walsh

John Walsh has over 10 years' experience in academic and corporate libraries. He is currently a PhD. Student of the School for Information Resources and Library Science at the University of Arizona in Tucson, AZ. He has been researching the effectiveness of information literacy instruction since 2006 and currently works in access services at Cochise College Libraries in Sierra Vista, AZ.

Affiliations and Expertise

Director, Midifery Service at Stanford, Associate Professor, University of San Francisco, School of Nursing, San Francisco, CA