The Four Colors of Business Growth

1st Edition

Print ISBN: 9780123852397
eBook ISBN: 9780123852403
Imprint: Academic Press
Published Date: 18th July 2011
Page Count: 184
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24.99 + applicable tax
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Defining an organization by its growth strategy enables business leaders to make better decisions about the ways their companies compete. Anjan Thakor’s four categories of growth, which he arranges into the Competing Values Framework, delivers methods for developing strategies grounded in internal cultures and industry goals. Written for professionals, this book provides easy access to concepts in fields as diverse as corporate strategy, finance, organizational behavior, change management, and leadership.

Key Features

  • Teaches ways to formulate a growth strategy and implement it through simple organizational interventions
  • Provides an intuitive framework and common language about growth strategies
  • Teaches readers how an effective growth strategy can boost stock price
  • Readers learn what kind of growth strategy will maximize the value of an organization
  • Readers with varied functional backgrounds can understand these concepts


People worldwide who make decisions about growth directions for their companies, as well as people responsible for interpreting company decisions and values for employees. Secondary audience includes undergraduates and graduate (MBA) students worldwide studying business strategies

Table of Contents



About the Author

Chapter 1. Growth Is Everywhere

Chapter 2. Growth Comes in Four Colors

Chapter 3. The Competing Values Framework Growth Strategies and the Stock Market

Chapter 4. How to Know Which Color Your Growth Strategy Should Be

Chapter 5. Alignment for Growth

Chapter 6. Ideas for Yellow Growth Strategies

Chapter 7. Ideas for Red Growth Strategies

Chapter 8. Ideas for Blue Growth Strategies

Chapter 9. Ideas for Green Growth Strategies

Chapter 10. Wrapping Up

Appendix. The Competing Values Framework for Growth Strategy

Resources and Additional Readings



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© Academic Press 2011
Academic Press
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"For a global, multi-cultural company to succeed, it needs a common language. The Competing Values Framework provides it and has been an essential tool for gaining alignment around strategies and organizational priorities within Bunge's senior leadership team." --Aberto Weisser, CEO Bunge Limited

"Not since Jim Collin’s 'Good to Great' have I been so stirred to thought and action as I am by the practical application of the Competing Values framework. Stimulating healthy growth is the lifeblood of all enterprises. Combining the behavioral realities of the company’s talent and the rational realities of an individual’s gifts strikes at the heart of good leadership. Harnessing the potential of an organization by recognizing and nurturing the ability to reach across disciplines and personalities to create teamwork that can focus its resources on the best growth opportunities. A book worth sharing with your leadership team across all disciplines." --Ron Fromm, Chairman and CEO, Brown Shoe Company, Inc.