The Four Colors of Business Growth

The Four Colors of Business Growth

1st Edition - July 18, 2011

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  • Author: Anjan Thakor
  • Paperback ISBN: 9780123852397
  • eBook ISBN: 9780123852403

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Defining an organization by its growth strategy enables business leaders to make better decisions about the ways their companies compete. Anjan Thakor’s four categories of growth, which he arranges into the Competing Values Framework, delivers methods for developing strategies grounded in internal cultures and industry goals. Written for professionals, this book provides easy access to concepts in fields as diverse as corporate strategy, finance, organizational behavior, change management, and leadership.

Key Features

  • Teaches ways to formulate a growth strategy and implement it through simple organizational interventions
  • Provides an intuitive framework and common language about growth strategies
  • Teaches readers how an effective growth strategy can boost stock price
  • Readers learn what kind of growth strategy will maximize the value of an organization
  • Readers with varied functional backgrounds can understand these concepts


People worldwide who make decisions about growth directions for their companies, as well as people responsible for interpreting company decisions and values for employees. Secondary audience includes undergraduates and graduate (MBA) students worldwide studying business strategies

Table of Contents

  • Dedication


    About the Author

    Chapter 1. Growth Is Everywhere

    Chapter 2. Growth Comes in Four Colors

    Chapter 3. The Competing Values Framework Growth Strategies and the Stock Market

    Chapter 4. How to Know Which Color Your Growth Strategy Should Be

    Chapter 5. Alignment for Growth

    Chapter 6. Ideas for Yellow Growth Strategies

    Chapter 7. Ideas for Red Growth Strategies

    Chapter 8. Ideas for Blue Growth Strategies

    Chapter 9. Ideas for Green Growth Strategies

    Chapter 10. Wrapping Up

    Appendix. The Competing Values Framework for Growth Strategy

    Resources and Additional Readings


Product details

  • No. of pages: 184
  • Language: English
  • Copyright: © Academic Press 2011
  • Published: July 18, 2011
  • Imprint: Academic Press
  • Paperback ISBN: 9780123852397
  • eBook ISBN: 9780123852403

About the Author

Anjan Thakor

As the John E. Simon Professor of Finance and Senior Associate Dean of Programs at the Olin School of Business, Washington University, St. Louis, Anjan Thakor works in both academia and the business world. Prior to joining the Olin School, he was Edward J. Frey Professor of Banking and Finance at the Ross School of Business, University of Michigan, where he also served as chairman of the Finance area. He has worked with many companies, including Whirlpool Corporation, Allision Engine Co., Citigroup, RR Donnelley, Dana Corporation, Anheuser-Busch, Zenith Corporation, Lincoln National Corporation, and J.P. Morgan.

Affiliations and Expertise

John E. Simon Professor of Finance and Director of the PhD Program, Olin School of Business, Washington University, St. Louis, MO, USA

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