Social Networks in China

Social Networks in China

1st Edition - September 20, 2017

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  • Authors: Xianhui Che, Barry Ip
  • Paperback ISBN: 9780081019344
  • eBook ISBN: 9780081019351

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Social Networks in China provides an in-depth guide to Chinese social networks, covering behaviors, usage, key issues, and future developments. Chinese scholarship and cultural idiosyncrasies in technology remain a relatively under-researched area. While such issues may be sporadically reported in popular media, it is often difficult to obtain a true understanding of authentic Chinese behaviors and practices. One such study area delves into whether Chinese users utilize technology to socialize in the same ways as people from western societies. As no book currently exists to address issues concerning Chinese social networks, this book takes on that shortage and opportunity.

Key Features

  • Offers an exploration of Chinese social networks and Chinese online social behavior
  • Addresses issues concerning Chinese social networks and their development
  • Presented by authors with extensive experience working in China


Companies or industries that wish to enter the Chinese market via social platforms; academics - from culture, media or digital development faculties - who wish to obtain knowledge of Chinese sociology and digital media

Table of Contents

  • 1. History and Development

    1.1. (Pre-2004) Exploration in the Early Stage

    1.1.1. Instant Messengers

    1.1.2. Initial Chinese Network Community

    1.1.3. ChinaRen Alumni – China’s Earliest Social Network Model

    1.2. (2004 – 2011) The Blossoming of Social Networks

    1.2.1. Blogs

    1.2.2. IM+Blogs Bundle

    1.2.3. SNS Models: Kaixin and RenRen

    1.2.4. Impact of Mobile Internet and Smartphones

    1.3. (2011 – Present) Current Status

    1.3.1. Competition and Elimination

    1.3.2. Three Current Social Network Giants


    2. WeChat

    2.1. The Miraculous Growth

    2.2. Substitution for Traditional Mobile Telecom Services

    2.3. Design Highlights

    2.3.1. Minimalism Design

    2.3.2. Digital ID: QR Code

    2.3.3. Linking Contacts

    2.3.4. WeChat Shake

    2.3.5. Moments – Friends Circle

    2.3.6. World-Leading IM Functions

    2.4. Official Accounts

    2.4.1. Features

    2.4.2. Three Types

    2.4.3. Case Studies

    2.4.4. Values and Impact


    3. QQ

    3.1. Two Decades of Success

    3.2. Endeavour for Innovation

    3.3. Highlights of Features

    3.3.1. Overview

    3.3.2. QQ Number

    3.3.3. Management of Contacts

    3.3.4. Mobile File Transfer

    3.3.5. Qzone

    3.3.6. Membership and Account Varieties

    3.4. QQ vs. WeChat

    3.4.1. Company Strategy

    3.4.2. PC versus Mobile

    3.4.3. The Concept of Online

    3.4.4. Social Links

    3.4.5. QZone vs. Moments

    3.4.6. Market and Revenue


    4. Weibo

    4.1. The Chinese Twitter

    4.1.1. Continuous Development

    4.1.2. Weibo vs. WeChat

    4.1.3. Weibo vs. Twitter

    4.2. Design Features

    4.2.1. Publishing

    4.2.2. Messaging

    4.2.3. The Big ’V’ – Verified Accounts

    4.2.4. Celebrity Effect

    4.3. Network and Media Services

    4.3.1. SNS Model

    4.3.2. News Channel

    4.3.3. Live Broadcast

    4.4. Social Impact

    4.4.1. Democratic Voices

    4.4.2. Public Helpline


    5. Add-on Products

    5.1. Mobile Games

    5.1.1. Genres and Ranking

    5.1.2. Business Strategy

    5.2. Financial Services

    5.2.1. Payment System

    5.2.2. Red Packets

    5.3. Lifestyle Services

    5.3.1. Fitness

    5.3.2. Third-Party Services


    6. Orders and Regulations

    6.1. Governmental Media Censorship

    6.1.1. Internet Authorities in China

    6.1.2. Content Management

    6.1.3. Filing of Internet Companies

    6.1.4. Privacy Protection

    6.2. Public Efforts

    6.2.1. Seven Bottom Lines of Online Behaviours

    6.2.2. National Rumour-Refuting Platform

    6.2.3. Real Name Policies

     7. Future Development

    7.1. Global Competitions

    7.2. Social Business

     Appendix A: WeChat Quick User Guide


    Appendix B: QQ Quick User Guide


    Appendix C: Weibo Quick User Guide





Product details

  • No. of pages: 174
  • Language: English
  • Copyright: © Chandos Publishing 2017
  • Published: September 20, 2017
  • Imprint: Chandos Publishing
  • Paperback ISBN: 9780081019344
  • eBook ISBN: 9780081019351

About the Authors

Xianhui Che

Xianhui Che (PhD, MSc, BEng) is Senior Lecturer in School of Computer Science, University of Hertfordshire, UK. She formerly worked as Assistant Professor in the Department of Electrical and Electronic Engineering at the University of Nottingham Ningbo, China. Before then she was Senior Lecturer in School of Applied Computing, Swansea Metropolitan University, UK. She holds a PhD and MSc in Electronic Systems Engineering from University of Essex, UK, and a BEng in Computer Information and Network Systems from North China Electrical Power University, Beijing, China. Her research interests include digital media, and mobile computing.

Affiliations and Expertise

School of Computer Science, University of Hertfordshire, UK

Barry Ip

Barry Ip (PhD, BSc) is currently MBA Supervisor at Robert Kennedy College, Zurich, Switzerland. Between 2012 and 2015, he served as Associate Professor in the School of International Communications at the University of Nottingham Ningbo, China. Prior to that he was Senior Lecturer for six years in the School of Digital Media, Swansea Metropolitan University, UK. He specialises in theoretical and practical analyses across a range of subjects, including social behaviour in digital media contexts, digital content design and production, digital gaming, educational practice, and digital communications. He has published numerous articles in areas such as computer and video game design, the use of learning technology in higher education, digital media markets, as well as a variety of business- and health-related topics.

Affiliations and Expertise

Robert Kennedy College, Switzerland

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