Readings in Managerial Economics - 1st Edition - ISBN: 9780080196053, 9781483163802

Readings in Managerial Economics

1st Edition

Pergamon International Library of Science, Technology, Engineering and Social Studies

Editors: I. B. Ibrahim K. K. Seo P. G. Vlachos
eBook ISBN: 9781483163802
Imprint: Pergamon
Published Date: 1st January 1976
Page Count: 442
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Description

Readings in Managerial Economics is a five-part book that deals with the major subject areas of decision making; forecasting and demand analysis; production and cost; pricing and market structure; and capital budgeting and profit. This book combines a number of diverse articles, selected from recent issues of over fifty leading professional publication. Some of the articles deal principally with theory, some with applications, and some with both. This book will be useful for students and executives interested in this subject matter.

Table of Contents


Preface

The Editors

List of Contributors

Text Cross-Reference Table

Part I: Decision Making

Introduction

Summaries of Articles and Comments

1. The Foundations of Decision under Uncertainty: An Elementary Exposition [T]

2. Bayesian Statistics and Product Decisions [T, A]

3. Maximin Programming: An Approach to Farm Planning under Uncertainty [A, T]

4. Linear Programming and Game Theory Models: Some Extensions [A, T]

5. Risk Evaluation in Farm Planning: A Statistical Approach [T, A]

6. Business Simulation and Management Decisions [A]

7. PERT Simulation: A Dynamic Approach to the PERT Technique [T]

8. Quicken the Queue [A, T]

Part II: Forecasting and Demand Analysis

Introduction

Summaries of Articles and Comments

1. How Good Is Your Sales Forecasting? [T, A]

2. A Two-stage Forecasting Model: Exponential Smoothing and Multiple Regression [A, T]

3. A Bayesian Approach to Forecasting the Effects of Atypical Situations [T, A]

4. Some Equilibrium Models of Consumer Behavior [A, T]

5. New Product Demand Estimation in the Pharmaceutical Industry [A]

Part III: Production and Cost

Introduction

Summaries of Articles and Comments

1. Elementary Geometric I Arithmetic Series and Early Production Theory [T]

2. Classical Demand Curves and the Optimum Relationship between Selling Costs and Output [T]

3. A Note on the Firm's Long-Run Average Cost Curve [T, A]

4. Cost-Effectiveness Analysis: Implications for Accountants [A]

5. An Approach to Productivity in Two Knowledge-Based Industries [A]

6. Medium Range Aggregate Production Planning: State of the Art [T]

7. Short-Run, Long-Run, and Vector Cost Curves [T, A]

8. The Fixed Coefficients Production Process under Production Uncertainty [T]

Part IV: Pricing and Market Structure

Introduction

Summaries of Articles and Comments

1. Monopoly-Induced Third-Degree Price Discrimination [T]

2. An Operational Approach to Product Pricing [T, A]

3. The Borden Case: A Legal Basis for Private Brand Price Discrimination [A]

4. Some Aspects of the Economics of Advertising [A, T]

5. Advertising and Changes in Concentration [T, A]

6. "Antitrust and Efficiency: Product Extension Mergers": A Comment [A]

7. Conglomerates Revisited [A]

Part V: Capital Budgeting and Profit

Introduction

Summaries of Articles and Comments

1. Alternative Rate of Return Concepts and Their Implications for Utility Regulation [A, T]

2. An Approach to Internal Profit Measurement [A, T]

3. The Arithmetic of Capital-Budgeting Decisions [A, T]

4. Depreciation in Economic Theory and Capital Budgeting [A, T]

5. The Consideration of Risk and Uncertainty in Capital Investment Analyses [T, A]

6. The Firm's Optimal Debt-Equity Combination and the Cost of Capital [T, A]

7. Application of Capital Budgeting Techniques to Marketing Operations [A, T]

Details

No. of pages:
442
Language:
English
Copyright:
© Pergamon 1976
Published:
Imprint:
Pergamon
eBook ISBN:
9781483163802

About the Editor

I. B. Ibrahim

K. K. Seo

P. G. Vlachos