Readings in Managerial Economics - 1st Edition - ISBN: 9780080196053, 9781483163802

Readings in Managerial Economics

1st Edition

Pergamon International Library of Science, Technology, Engineering and Social Studies

Editors: I. B. Ibrahim K. K. Seo P. G. Vlachos
eBook ISBN: 9781483163802
Imprint: Pergamon
Published Date: 1st January 1976
Page Count: 442
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Readings in Managerial Economics is a five-part book that deals with the major subject areas of decision making; forecasting and demand analysis; production and cost; pricing and market structure; and capital budgeting and profit. This book combines a number of diverse articles, selected from recent issues of over fifty leading professional publication. Some of the articles deal principally with theory, some with applications, and some with both. This book will be useful for students and executives interested in this subject matter.

Table of Contents

Preface The Editors List of Contributors Text Cross-Reference Table Part I: Decision Making Introduction Summaries of Articles and Comments

1. The Foundations of Decision under Uncertainty: An Elementary Exposition [T] 2. Bayesian Statistics and Product Decisions [T, A] 3. Maximin Programming: An Approach to Farm Planning under Uncertainty [A, T] 4. Linear Programming and Game Theory Models: Some Extensions [A, T] 5. Risk Evaluation in Farm Planning: A Statistical Approach [T, A] 6. Business Simulation and Management Decisions [A] 7. PERT Simulation: A Dynamic Approach to the PERT Technique [T] 8. Quicken the Queue [A, T]

Part II: Forecasting and Demand Analysis Introduction Summaries of Articles and Comments

1. How Good Is Your Sales Forecasting? [T, A] 2. A Two-stage Forecasting Model: Exponential Smoothing and Multiple Regression [A, T] 3. A Bayesian Approach to Forecasting the Effects of Atypical Situations [T, A] 4. Some Equilibrium Models of Consumer Behavior [A, T] 5. New Product Demand Estimation in the Pharmaceutical Industry [A]

Part III: Production and Cost Introduction Summaries of Articles and Comments

1. Elementary Geometric I Arithmetic Series and Early Production Theory [T] 2. Classical Demand Curves and the Optimum Relationship between Selling Costs and Output [T] 3. A Note on the Firm's Long-Run Average Cost Curve [T, A] 4. Cost-Effectiveness Analysis: Implications for Accountants [A] 5. An Approach to Productivity in Two Knowledge-Based Industries [A] 6. Medium Range Aggregate Production Planning: State of the Art [T] 7. Short-Run, Long-Run, and Vector Cost Curves [T, A] 8. The Fixed Coefficients Production Process under Production Uncertainty [T]

Part IV: Pricing and Market Structure Introduction Summaries of Articles and Comments

1. Monopoly-Induced Third-Degree


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© Pergamon 1976
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About the Editor

I. B. Ibrahim

K. K. Seo

P. G. Vlachos

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