Readings in Managerial Economics

PrefaceThe EditorsList of ContributorsText Cross-Reference TablePart I: Decision Making Introduction Summaries of Articles and Comments 1. The Foundations of Decision under Uncertainty: An Elementary Exposition [T] 2. Bayesian Statistics and Product Decisions [T, A] 3. Maximin Programming: An Approach to Farm Planning under Uncertainty [A, T] 4. Linear Programming and Game Theory Models: Some Extensions [A, T] 5. Risk Evaluation in Farm Planning: A Statistical Approach [T, A] 6. Business Simulation and Management Decisions [A] 7. PERT Simulation: A Dynamic Approach to the PERT Technique [T] 8. Quicken the Queue [A, T]Part II: Forecasting and Demand Analysis Introduction Summaries of Articles and Comments 1. How Good Is Your Sales Forecasting? [T, A] 2. A Two-stage Forecasting Model: Exponential Smoothing and Multiple Regression [A, T] 3. A Bayesian Approach to Forecasting the Effects of Atypical Situations [T, A] 4. Some Equilibrium Models of Consumer Behavior [A, T] 5. New Product Demand Estimation in the Pharmaceutical Industry [A]Part III: Production and Cost Introduction Summaries of Articles and Comments 1. Elementary Geometric I Arithmetic Series and Early Production Theory [T] 2. Classical Demand Curves and the Optimum Relationship between Selling Costs and Output [T] 3. A Note on the Firm's Long-Run Average Cost Curve [T, A] 4. Cost-Effectiveness Analysis: Implications for Accountants [A] 5. An Approach to Productivity in Two Knowledge-Based Industries [A] 6. Medium Range Aggregate Production Planning: State of the Art [T] 7. Short-Run, Long-Run, and Vector Cost Curves [T, A] 8. The Fixed Coefficients Production Process under Production Uncertainty [T]Part IV: Pricing and Market Structure Introduction Summaries of Articles and Comments 1. Monopoly-Induced Third-Degree Price Discrimination [T] 2. An Operational Approach to Product Pricing [T, A] 3. The Borden Case: A Legal Basis for Private Brand Price Discrimination [A] 4. Some Aspects of the Economics of Advertising [A, T] 5. Advertising and Changes in Concentration [T, A] 6. "Antitrust and Efficiency: Product Extension Mergers": A Comment [A] 7. Conglomerates Revisited [A]Part V: Capital Budgeting and Profit Introduction Summaries of Articles and Comments 1. Alternative Rate of Return Concepts and Their Implications for Utility Regulation [A, T] 2. An Approach to Internal Profit Measurement [A, T] 3. The Arithmetic of Capital-Budgeting Decisions [A, T] 4. Depreciation in Economic Theory and Capital Budgeting [A, T] 5. The Consideration of Risk and Uncertainty in Capital Investment Analyses [T, A] 6. The Firm's Optimal Debt-Equity Combination and the Cost of Capital [T, A] 7. Application of Capital Budgeting Techniques to Marketing Operations [A, T]