Platform Ecosystems
Aligning Architecture, Governance, and Strategy
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Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here!
Key Features
- Understand how architecture and strategy are inseparably intertwined in platform ecosystems
- Architect future-proof platforms and apps and amplify these choices through governance
- Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry
Readership
IT professionals responsible for creating and managing: software-based platforms, and apps for those platforms
Table of Contents
- Dedication
Introduction
Part I: The Rise of Platforms
Introduction
1. The Rise of Platform Ecosystems
Abstract
In This Chapter
1.1 The war of ecosystems
1.2 Platform ecosystems
1.3 Drivers of the migration toward platforms
1.4 Lessons learned
References
2. Core Concepts and Principles
Abstract
In This Chapter
2.1 Introduction
2.2 Core concepts
2.3 Guiding principles
2.4 Lessons learned
References
3. Why Platform Businesses Are Unlike Product or Service Businesses
Abstract
In This Chapter
3.1 Introduction
3.2 Why platforms need a different mindset
3.3 How products and services can evolve into platforms
3.4 Lessons learned
References
4. The Value Proposition of Platforms
Abstract
In This Chapter
4.1 Platform owners
4.2 App developers
4.3 End-Users
4.4 Lessons learned
References
Part II: Architecture and Governance
Introduction
5. Platform Architecture
Abstract
In This Chapter
5.1 How unemployed hairdressers became France’s mathematical champions
5.2 Complexity: the Achilles heel of platforms
5.3 The two functions of ecosystem architecture
5.4 Ecosystem architecture
5.5 Four desirable properties of platform architectures
5.6 Modularity of architectures
5.7 Goldilocks strikes again
5.8 Two mechanisms for modularization
Chapter summary
References
6. Platform Governance
Abstract
In This Chapter
6.1 Platform governance as the blueprint for ecosystem orchestration
6.2 Three dimensions of platform governance
6.3 Aligning governance
Chapter summary
References
Part III: Dynamics and Metrics of Ecosystem Evolution
Introduction
7. Metrics of Evolution
Abstract
In This Chapter
7.1 Three roles of evolutionary metrics
7.2 Three guiding principles
7.3 An overview of metrics of evolution in platform ecosystems
7.4 Short-term metrics of evolution
7.5 Medium-term metrics of evolution
7.6 Long-term metrics of evolution
7.7 Lessons learned
References
8. Real Options Thinking in Ecosystem Evolution
Abstract
In This Chapter
8.1 An introduction to real options thinking
8.2 Volatility in technologies and markets
8.3 Types of real options
8.4 Applying real options thinking in practice
8.5 Exercising real options: the devil is in the details
8.6 Lessons learned
References
9. Modular Operators: Platform Ecosystems’ Evolutionary Baby Steps
In This Chapter
9.1 An overview of modular operators
9.2 Lessons learned
References
Part IV: Orchestrating Evolution
Introduction
10. Evolving a Platform
Abstract
In This Chapter
10.1 The bathtub model: ecosystem innovation as stocks and flows
10.2 Orchestrating platform evolution: a preview
10.3 Orchestrating Short-Term platform evolution
10.4 Orchestrating Medium-Term platform evolution
10.5 Orchestrating Long-Term platform evolution
10.6 Lessons learned
References
11. Evolving an App
Abstract
In This Chapter
11.1 Dynamics of platform markets
11.2 The Eureka moment and the origin of apps
11.3 How app microarchitecture shapes app evolvability
11.4 Evolving an app: a preview
11.5 Evolving an app in the short term
11.6 Evolving an app in the medium term
11.7 Evolving an app in the long term
11.8 Lessons learned
References
Part V: The Road Ahead
Introduction
12. Every Product Is a Platform Waiting to Happen
Abstract
In This Chapter
12.1 Idea 1: migration to ecosystem competition
12.2 Idea 2: ecosystem orchestration drives evolutionary survival
12.3 Idea 3: Orchestration Requires Interlocking of Ecosystem Architecture and Governance
References
About the Author
References
Glossary
Index
Product details
- No. of pages: 300
- Language: English
- Copyright: © Morgan Kaufmann 2013
- Published: November 12, 2013
- Imprint: Morgan Kaufmann
- Paperback ISBN: 9780124080669
- eBook ISBN: 9780124080546
About the Author
Amrit Tiwana
Amrit Tiwana is a professor of MIS in the Terry College of Business at the University of Georgia. He has also held joint appointments in computer science and management departments, giving him a unique vantage point to author Platform Ecosystems. Professor Tiwana also advises in the United States, Europe, and Japan industry consortia, government agencies, and major technology companies such as IBM, UPS, NTT Japan, Fujitsu, Hitachi, Toshiba, Mitsui, Mitsubishi Electric, Sumitomo Steel, Kansai Electric, Sony, Eli Lilly & Company, Japan Electronics and IT Industry Association, and Finland’s INFORTE. Platform Ecosystems builds on recent research developments in information systems, software engineering, and business strategy. Professor Tiwana has been a direct contributor to research in peer-reviewed journals in all three fields. Dr. Tiwana is the best-selling author of The Knowledge Management Toolkit (Prentice Hall), which is translated into several foreign languages, widely used in business schools, and has continuously been in print since it first appeared 15 years ago. He received his doctorate from Georgia State University.
Affiliations and Expertise
Professor, Terry College of Business, University of Georgia, USA.