Persuasive Technology

Persuasive Technology

Using Computers to Change What We Think and Do

1st Edition - December 16, 2002

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  • Author: B.J. Fogg
  • Paperback ISBN: 9781558606432
  • eBook ISBN: 9780080479941

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Key Features

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies


Applied technologists, interaction designers, academics, technology enthusiasts; designers of technology products such as information appliances, consumer devices, websites, and software applications

Table of Contents

  • Foreword by Philip Zimbardo, Ph.D
    Introduction: Persuasion in the Digital Age
    Chapter 1: Overview of Captology
    Chapter 2: The Functional Triad: Computers in Persuasive Roles
    Chapter 3: Computers as Persuasive Tools
    Chapter 4: Computers as Persuasive Media: Simulation
    Chapter 5: Computers as Persuasive Social Actors
    Cbapter 6: Credibility and Computers
    Chapter 7: Credibility and the World Wide Web
    Chapter 8: Increasing Persuasion Through Mobility and Connectivity
    Chapter 9: The Ethics of Persuasive Technology
    Chapter 10: Captology: Looking Forward
    Appendix: Summary of Principles
    Figure Credits
    About the Author

Product details

  • No. of pages: 312
  • Language: English
  • Copyright: © Morgan Kaufmann 2002
  • Published: December 16, 2002
  • Imprint: Morgan Kaufmann
  • Paperback ISBN: 9781558606432
  • eBook ISBN: 9780080479941

About the Author

B.J. Fogg

B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.

Affiliations and Expertise

Stanford University, Stanford, CA, U.S.A.

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