1. Principles of Continuum Mechanics. Basic Concepts. Material Derivative. Deformation Rates. Rivlin-Ericksen Tensors. Strain Tensor. Kinematics of Steady Shear Flows. Continuity Equation. Stress and Volume Force. Equations of Motion. Energy Equation for Fluid Flow. 2. Material Properties Occurring in Steady Shear Flows. The Flow Function. The Normal Stress Functions. 3. Processes that are Controlled by the Flow Function. Rotational Viscometer. Pressure-Drag Flow in a Straight Channel. Radial Flow between Two Parallel Planes. Pipe Flow. Helical Flow. 4. Effect of Normal Stress Differences. Cone-and-Plate Flow. Weissenberg Effect. Die-Swell. Axial Shear Flow. 5. Simple Unsteady Flows. Linear Viscoelasticity. Non-Linear Effects in Unsteady Pipe Flow. 6. Nearly Viscometric Flows. Shear Flows with a Weak Unsteady Component. Plane Steady Boundary Layer Flows. Stability of Plane Shear Flows. 7. Extensional Flows. Theoretical Principles. Applications. 8. Special Rheological Laws. Fluids Without Memory. Integral Models. Differential Models. Approximation for Slow and Slowly Varying Processes. 9. Secondary Flows. General Theory. Rotational Symmetric Flows. Plane Flows. Steady Flow through Cylindrical Pipes. Periodic Pipe Flow. Appendix: Set of Formulas for Special Curvilinear Coordinates. References. Index.