Table of Contents

Preface

Using the Book

Acknowledgments

List of Contributors

Introduction: A Brief History of Neuroeconomics

Neoclassical Economics

Cognitive Neuroscience

Setting the Stage for Neuroeconomics

Two Trends, One Goal

Consolidation

Summary

References

Part I: The Fundamental Tools of Neuroeconomics

Chapter 1. Basic Methods from Neoclassical Economics

Introduction

Rational Choice and Utility Theory: Some Beginnings

The ordinal revolution and the Logic of Choice

Quantitative Tests of Qualitative Theories: Revealed Preference

Expected Utility Theory

Using Axioms: The Neoclassical Approach in Neuroeconomics

References

Chapter 2. Experimental Economics and Experimental Game Theory

Introduction

Game Theory Described

Game Theory Experiments

Neuroeconomics experiments

Towards a Neuroeconomic Theory of Game Playing

References

Chapter 3. Computational and Process Models of Decision Making in Psychology and Behavioral Economics

Introduction

Models of Risky Choice

Models of Riskless Choice

Models of Choice Over Time

Computational Process Models

Diffusion Models of Rapid Decisions

Judgment

Conclusion

References

Chapter 4. Estimation and Testing of Computational Psychological Models

Introduction

Behavioral Data to be Modeled

Methods for Estimating Parameters

Model Comparisons

Conclusions

Acknowledgments

References

Chapter 5. Introduction to Neuroscience

Introduction

The Cellular Structure of Information Encoding in the Brain

The Large-Scale Anatomical Structure of the Brain

Organizing Principles of Representation in the Brain

Plasticity and Memory

Summary and Concl

Details

No. of pages:
560
Language:
English
Copyright:
© 2014
Published:
Imprint:
Academic Press
Print ISBN:
9780124160088
Electronic ISBN:
9780123914699

About the authors

Paul W. Glimcher

Paul W. Glimcher, Julius Silver Professor of Neural Science, Economics and Psychology at New York University. Director, Center for Neuroeconomics, NYU. A.B. - Princeton University, Magna cum Laude. Ph.D. -University of Pennsylvania, Neuroscience. Fellow of the American Association for the Advancement of Science, The Association for Psychological Science and the McKnight, Whitehall, Klingenstein and McDonnell Foundations. Investigator of the National Eye Institute, The National Institute of Mental Health, the National Institute of Neurological Disorders and Stroke and the National Institute on Aging. Founding President of the Society for Neuroeconomics. Winner of the Margaret and Herman Sokol Faculty Award in the Sciences, 2003. Winner of NYU’s Distinguished (Lifetime Accomplishment) Teaching Award, 2006. Member of the Dana Alliance for Brain Initiatives. Publications in Nature, Science, Neuron, Journal of Neurophysiology, American Economic Review, Quarterly Journal of Economics, Games and Economic Behavior, Vision Research, Experimental Brain Research, MIT Encyclopedia of Cognitive Science, International Encyclopedia of Social and Behavioral Science and numerous edited volumes. He is the author of: Decisions, Uncertainty and, the Brain: The Science of Neuroeconomics, 2003 from MIT Press. Winner of the American Association of Publishers Medical Sciences Book of the Year, 2003. Neuroeconomics. Decision Making and the Brain, 2009 from Academic Press. Winner of the American Association of Publishers Economics and Social Sciences Book of the Year Awards, 2009. Foundations of Neuroeconomic Analysis, 2011 from Oxford University Press. Neuroeconomics. Decision Making and the Brain 2nd ed. 2013. Professor Glimcher’s work has been covered by the popular press in the Wall Street Journal, Time, Newsweek, The Los Angeles Times, Money Magazine, New Scientist, and on National Public Radio, The BBC, Le Monde, Die Welt, Frankfurter Allgemeine, La Vanguardia, Fox News, and NOVA among