- Print ISBN 9780123741769
- Electronic ISBN 9780080921068
'Neuroeconomics is a timely collection of papers by leading researchers from both sides of the border between economics and neuroscience. The papers reflect a high level of focused communication between scholars in fields that until recently studied decision-making at different levels using different methods, with little fruitful interaction. The book should be of interest to anyone who would like to know how a deeper understanding of process can enrich and refine economic theories of decision-making; to anyone who would like to know how economic theory can inform research in neuroscience; or simply to anyone who has ever wondered about the mechanics of how decisions are made in the brain, and what it means about human nature.' – Vince Crawford, Distinguished Professor of Economics, University of California, San Diego, USA
'Neuroeconomics: Decision Making and the Brain is a landmark publication in the rapidly expanding field of neuroeconomics. The list of contributors is exceptional. The content is completely up to date and forward looking. For the foreseeable future, this will be the standard reference for newcomers and experienced researchers alike.' – David Laibson, Professor of Economics, Harvard University, USA
'Economists pride themselves of rigorous parsimony. By taking the neural correlates of behavior into account, potentially explanatory variables explode. This book shows when digging deeper nonetheless pays for economics, and how to do it well.' - Christoph Engel, Director, Max Planck Institute for Research on Collective Goods, Bonn, Germany
'This collection of chapters on neuroeconomics provides an integrated introduction to how brains compute value, make choices, interact socially and collectively create economics. Neuroeconomics is also a fascinating story of how a new paradigm emerged from the collision of two parent disciplines and is continuing to evolve in often surprising directions.